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Aspiring to become a digital marketing consultant? Here is a complete guide to top trending profiles and a 5 step guide to follow. Read on!

Digital Marketing Consultant

A digital marketing consultant is entrusted with the responsibility of acting as an interface between a company’s business and the online world. The best marketing consultants assist in selling the company’s products or services by creating an internet marketing strategy.

In this article, we will discuss in detail who or what is a digital marketing consultant, what does a marketing consultant does, what are the different profiles and how to become online marketing consultants.

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What is digital marketing consulting?

Digital marketing consulting is a methodology by which companies can promote their products or services to potential customers. The technologies adopted for media marketing consulting are modern digital media like social media channels, emails, website blogs, live events, and many more. The activities of a digital marketing consultant involve web designing and development, social media marketing, advertising, email marketing, and many more.

What does an online marketing consultant do?

As per the marketing consultant definition, the duties performed by an online marketing consultant or a digital marketing consulting firm are crucial for the growth of a company. Here are some of the key activities of a digital marketing consultant,

1. Devise strategies to attract the potential customers
2. Improvise website design, social media, and email marketing for best marketing consulting services
3. Introduce search engine optimization enhancements for high online ranking as part of digital marketing consultation
4. Increase the engagement level with the company’s brand by conducting live events, and promotions as part of selling marketing services
5. Collecting insights and working on improvements fall under the purview of marketing consultation services

Also Read: How to start business with no money | A complete guide

Top 15 digital marketing consultancy services

In this section, we will deep dive into the top 15 digital marketing consultancy services. The services offered by the digital marketing consultant will spur up growth in the market. Several digital marketing consulting firms offer the services of a digital marketing coach, digital marketing advisor, or e-marketing consultant

1. Small business marketing consultant

A small business marketing consultant supports small business owners in deciphering the potential improvement opportunities. One of the important digital marketing consultancy services of such consultants is to find out the gaps and introduce strategies to increase customer satisfaction. The small business consultant marketing digital helps in achieving goals by mitigating risks and challenges.

2. Pay-per-click or PPC advertising consultant

A pay-per-click or PPC advertising consultant help in devising strategies to improve the chances of customers to click on online advertisements. The digital marketing consultancy services of a PPC digital advertising consultant are focused on increasing the business reach and transforming high-value consumers into confirmed buyers.

3. CRO online marketing consulting

CRO or Conversion rate optimization is an online marketing consulting service for increasing buyers. The CRO online advertising consultant enhances the website’s design and content. They especially focus on expanding the usability of the online content of the company. Data is the main factor in arriving at decisions for CRO optimization.

4. Content Internet marketing consulting

Content internet marketing consulting services is gaining high prominence when it comes to faster conversion of consumers to buyers. This particular digital marketing consultancy service is vital in channelizing the buying funnel by creating engaging and interesting online content.

5. SEO or Search marketing consultant

A search marketing consultant specializes in introducing SEO strategies. The search marketing consulting strategies increase the ranking of the company’s website in the search results of Google, Bing, and other major search engines. The consultant internet marketing SEO services bring in website organic traffic beneficial for the company’s online business.

6. Social media marketing digital consultant

A social media marketing digital consultant specializes in promoting and advertising a company’s product or services on social media. The digital media consultant job description includes understanding the social media algorithms of Instagram, Twitter, Facebook, LinkedIn, and others. A media marketing consultant helps considerably in increasing brand awareness.

7. Web marketing consultant

A Web marketing consultant offers services of web design and development. In the modern world, a company with a professional website attract more customers than others with no or poor website. The consultant creates interesting content, publishes interesting guides, and journals for potential customers.

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8. Integrated online marketing expert

An integrated online marketing expert supports companies in a myriad of activities. The activities include promotions, advertising, direct marketing, public relations, and social media sales promotions and marketing. Different digital tools are adopted to reach out to the customers through all the promotional channels.

9. Amazon marketing consultation

You may be wondering why we are specifically mentioning Amazon marketing consultation. Listing products and services in Amazon paves the way for gaining millions of customers. Hence companies are specifically looking out for digital marketing consultancy services focused on Amazon marketing. The professionals are experienced in channelizing Amazon marketing funnels.

10. Internet marketing consultants

Internet marketing consultants are specialized professionals who need to gauge the digital marketing activities of the target audience for a company. Based on the analysis they leverage the marketing tools like web design and development, and SEO and SEM web strategies to attract customers. Besides their strategies for online marketing consulting services aid in sales of the products and services.

11. Virtual assistant digital consultants

Virtual assistant digital consultants or digital branding consultants work for companies as well as individual entrepreneurs. A virtual assistant or social media consultant job description mainly involves association with social media platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, etc. The consultants are well versed with social media algorithms; leveraging to promote the company’s products, and services to the target audience.

12. Affiliate internet marketing experts

Affiliate internet marketing experts earn commissions by promoting a company’s products and services and earning customers. They have to transform the sales into potential revenue for earning money. Companies often involve affiliate experts to boost their sales and reach out to a greater audience and potential customers.

13. Email marketing consultant services

Email marketing consultant services involve sending out emails to potential customers promoting the company’s products and services. The format of emails and the content is designed to make it lucrative for potential customers. It is one of the digital marketing consultant jobs crucial in generating leads ensuring recurring and repeat purchases.

14. Web marketing consultants for quality link building

Quality link building is crucial for ranking high in web search engines. There are specialized web marketing consultants for link building. A website marketing expert help in optimizing and enhancing the content of a company’s website so that people are convinced or incentivized to link content.

15. Website marketing consulting

Website marketing consulting services are focused on website design and development. Besides website consultant job description includes content management, development and optimization, SEO and SEM services, and promotions through emails or social media. A website marketing consultant is well versed with the algorithms and strategies of the search engines to fine-tune content according to the latest developments.

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How to become an internet marketing consultant?

In this section, we will discuss the steps of how to become an internet marketing consultant. This step will guide you in finalizing the academic courses that you need to acquire along with the skills and expertise you need to master to become a digital marketing consultant.

1. Acquire skills of website marketing consultants

The educational qualifications that you need to obtain to become website marketing consultants and fit into the digital marketing consultant job description are:

1. Bachelor’s Degree in Computer Applications
2. Master’s Degree in Computer Applications
3. Specialized and certification courses in Internet marketing

2. Gain experience as search marketing consultants

Before applying for search marketing consultants in a company, you must gain sufficient experience and expertise. This will strengthen your resume as the best marketing consultant. A recommendation is to apply for an internship program as a digital marketing consultant and enroll in it. Companies look for experience when they hire a marketing consultant.

3. Online presence as a digital media consultant

In the era of social media, it is important to create an attractive online portfolio as a digital media consultant. Twitter, Instagram, Facebook, and LinkedIn are the key social media platforms you must target to attract clients and companies. Share your academic skills, experience, and interpersonal skills using catchy words for greater visibility.

4. Create a website and start blogging as a web marketing expert

A good option is to create a marketing consultant website and start blogging as a web marketing expert. You can share different tips and tricks of digital marketing. Marketing consultant companies will start noticing your knowledge level. Companies that hire marketing consultant will be able to judge your credibility better.

5. Start as small business marketing consultants

It is better not to join a big company or a firm as your first career option of internet marketing consulting services. You can start as small business marketing consultants and build up your confidence, experience, and knowledge level. With experience of 4 to 5 years, you can substantially fit into a medium-sized company media consultant job description.

Also Read: Small business consulting | A how-to guide for everyone

Digital marketing consultants certifications

Here are the best digital marketing consultants certifications to be a freelance digital marketing consultant and fit into the digital marketing consultant jobs. While hiring a marketing consultant, companies seek these certifications to shortlist the top marketing consultant

1. Google Ads certification, valid for one year and free of cost
2. Google Analytics certification, free of cost
3. HubSpot Content marketing certification, 8-hour course, and free of cost
4. HubSpot Inbound marketing certification, 5-hour course, and free of cost
5. HubSpot Email marketing certification, free of cost
6. Hootsuite Social Media Marketing certifications, 15 lessons and is chargeable
7. Content Marketing Institute (CMI) Online certification, 7 courses and is chargeable
8. Facebook Blueprinting certifications, 8 courses, and charges are USD 150 per exam

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Digital marketing experts salary

The annual digital marketing experts salary is approximately USD 53 K on average. The highest internet marketing consultant salary has been noted as almost USD 132 K per year. For an experience of 3 to 4 years, a digital marketing consultant earns near to USD 42 K per year whereas a social media marketing consultant salary with an experience level of more than 10 years is 73 K per year.

Change and transformation are a natural part of building and managing a business. Here’s what you need to know about pivoting your business to success.

How to successfully pivot your business?

As an entrepreneur or business owner, you must always be prepared to navigate through uncharted waters when customers’ attitudes and needs change or the business environment becomes turbulent. And sometimes this may mean having to start from scratch and abandoning everything you’d previously invested in the business.

This is especially true as the world navigates the worst economic catastrophe in modern history. The spread of COVID-19 forced many businesses to quickly adjust their strategy to keep their companies.

But pivots aren’t just about adjusting to disasters. Even when everything in your business is going well, a time may come when you feel it’s time to optimize your sales funnels or reposition your product in the market, and the only thing that makes sense is to forego the original business model and start over.

Essentially, that’s what a pivot is all about—shifting to a new business model or strategy to survive in the market or increase revenue. Twitter, Slack, Starbucks, YouTube, Airbnb, Instagram, and Starbucks are just a few companies that have pivoted towards success.

However, pivoting isn’t a cure-all for businesses that aren’t satisfied with their growth trajectory. For starters, there’s a right and wrong time to pivot. Secondly, how you pivot can mean the difference between success and failure. 

1. Conduct Market Research

Every business is built around meeting a specific customer need. And when there’s a shift in customer attitudes and needs or you want your merchandise to serve a different customer segment than originally intended, you have no other option than to pivot your business with the new goal in mind.

Regardless of the changes you want to make, it’s important that you start by talking to and listening to your customers. Find out how your target audience feels about your business but what struggles they may be going through. Use your customer feedback to make necessary changes to your business model. 

Don’t limit yourself to your current market when exploring opportunities in the marketplace. To gain a deeper understanding of your market, conduct market research with emerging industry trends in mind. And since your competition could be in the same situation you’re in, you may need to look at how they’re leveraging their strengths and strategies. You can adapt the winning strategies and find ways to reinvent their missteps to gain a competitive advantage.

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2. Write a New Business Plan

As mentioned, you can’t avoid change when running a business. And when change comes, even the most comprehensive and well-crafted business plans require a re-do. It would be virtually impossible to reassess and repurpose your business model without adjusting your business plan accordingly.

It’s important that you develop a new business plan that will not only help check the feasibility of the changes but also give a holistic picture of how the transition process will look like. The idea is to review your current plan and come up with a new one that includes all the elements needed to ensure the pivot delivers the positive results you want. 

Make sure your plan covers the new financial obligations, product changes, revamped business processes and operations, altered distribution channels, and a realistic schedule for completing the pivot. Use a business plan template that caters to your industry as a starting point.

3. Lean on Your Core Competencies

Don’t let your previous struggles and challenges go to waste. Just because your initial idea didn’t work or there was a shift in customer needs doesn’t necessarily mean your business has failed. And by choosing to pivot, you’re simply implementing a slight variation in the processes or model your business will take to accomplish a specific goal.

No matter how tempting it is, don’t stretch too far outside your line of business or skill set. It’s important that you maintain your company’s identity and lean on your core competencies and strengths even as you repurpose your business strategy and reposition your brand in the market.

Also read: Hire a business plan writer

4. Start Small to Mitigate Your Risk

If you’ve ever undertaken any strategic change in your company, you know how challenging it can be to monitor and track performance. Plus, there’s always a level of risk that comes with the change. You’re already dealing with uncertainties and the last thing you should do is change your entire business model at once.

The best option is to implement small changes gradually, so it’s easy to monitor how things are working. Test the new business model within a defined time period, allowing your team to put less than 30 percent of their time into it. You don’t want to spread your employees thin by focusing on so many things that you lose your current customer segment. If possible, develop a prototype and measure its performance in the market.

Further read: How to start a business with no money

5. Communicate Your Changes and Align Your Team

Take the time to create a comprehensive communication plan that will loop in your employees, investors, and current customers. You’ll need to come up with a compelling story that will demonstrate precisely that you’re making the right strategic move. All stakeholders need to see what might have been going awry and how changing course will bring value to the organization.

Keep in mind that some of the investors and clients will be wary of whatever changes you’re about to make. As such, you need to train and equip your frontline employees to answer any questions, address arising issues, or sort out any confusion. Lastly, be empathetic and show continuity, so that everyone can view the changes as an impressive shift and not a sign of unreliability or instability.

Are you an aspiring IT consultant? Here is a complete guide to becoming a successful IT consultant in 2021 – explained in 5 steps. Read on!

IT Consultant

An information technology consultant, also popularly known as an IT consultant, is an individual who has expertise in optimizing business performance through technology and creating value for business owners. In this article, we will learn more about IT consultants, the different job profiles, and how to ace at becoming one. 

What is IT consulting?

Information Technology or IT consulting is an activity of advising business owners on how to implement IT for successfully achieving their business goals and objectives. IT consulting helps to evaluate various technologies and match them with the appropriate business strategy. It also helps businesses evaluate their IT needs.

Also Read: Business Strategy Consultant | A complete guide

IT consultant job description

IT consultant roles require technology specialists with creative problem-solving skills. They are responsible for solving business problems by implementing technological solutions. Let us have a look at the key requirements, roles and responsibilities, duties, and skills that becomes a part of an IT consultant’s job description,

1. Analyze a company’s system and infrastructure
2. Understanding a client’s business needs
3. Training the staff to use the new and existing IT systems
4. Implementing new technology solutions to meet business needs
5. Advising on technology best practices and monitor the success of already existing IT solutions
6. Analyzing and determining security threats
7. Provide assistance with IT issues
8. IT consultants must demonstrate the ability to troubleshoot hardware, software, and network problems
9. Must be a team player with excellent written and verbal communication skills
10. Excellent time management and organizational skills
11. IT consultants are expected to create a schedule for analysis, implementation, and testing of the technology
12. They must work with in-house technicians to ensure consistency of use
13. Communicate technical instructions in understandable business terms and produce technical user manuals
14. Diagnose different problems, inefficiencies, and weaknesses existing in an IT system 
15. Produce detailed reports on the capability of the technology and present it to business owners

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Top 15 IT consulting profiles

There are different kinds of IT consulting profiles available in the market based on your education and area of expertise. All of these job profiles are in high demand and often pay generously. Let us discuss in detail the top 15 IT consulting profiles,

1. Technology consultant

Technology consultants work closely with their clients in order to help them transform the way they use technology. They help in improving business processes, reducing overall costs, maximizing the use of tech opportunities, and more. IT consulting profiles that demonstrate keen observation skills are preferred for this job role.

2. Information technology consultant

Information technology consultants, or commonly known as IT consultants advise clients on how to use information technology in order to meet business objectives effectively and efficiently. IT consultants in this role are able to analyze and solve various IT problems. Their main ability is to build and improve their client’s IT infrastructure.

3. Quality assurance information technology consulting

IT quality assurance process consultant develops quality assurance, compliance, and development plans for individual IT functions. They advise businesses on best practices for the deployment of QA methodologies and best practices. The IT quality assurance process consultant works autonomously and requires 10+ years of relevant work experience.

4. Senior Consultant, IT consultancy

A senior IT consultant is an expert in overseeing and maintaining IT systems. They are also responsible for leading and guiding an IT team. The day-to-day activities include solving various tech problems and recommending new ideas to improve the performance of existing IT systems.

5. Independent IT consultant

An independent IT consultant is a professional who does consult by himself/herself instead of working with or working for a consulting firm. They are usually hired as third-party consultants for businesses who are looking to optimize their IT systems or train their staff on a newly implemented technology. 

6. Technology consultant job in information security

An information security consultant protects their client’s network and data from getting breached. Cybersecurity specialists are mostly generalists but may also specialize in certain specific areas. They usually play both the attacker and the defender in the computer systems to uncover potential threats.

7. Business technology consulting job

A business technology consultant is a professional who holds the responsibility of recommending technological improvements for a business or an organization. The IT consultants in this role use technological expertise for analyzing a company’s business and market needs. Based on which recommendations for streamlining operations and increasing productivity are formulated.

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8. Management and technology consulting jobs

A management and technology consultant acts as an impartial third party to provide assistance to companies in optimizing their business processes. The IT consultants in this area use their expertise and knowledge to analyze the business operations, identify potential improvement areas, and come up with appropriate solutions.

9. SAP security technology consultant jobs

SAP security consultants usually work with businesses that use SAP platforms and applications. They apply technological solutions to business problems to provide solutions within the framework of various projects. The potential candidate for such IT consulting profiles must be an expert in SAP with relevant work experience.

10. IT implementation -Information technology consultants

An implementation consultant is a third-party IT consultant brought in by organizations to handle large-scale projects. As an implementation consultant, an IT consultant not only has to manage the project team members but also has to develop and implement strategies needed to reach the end goal.

11. Information systems consultant

Information systems consultants are external IT consultants hired by organizations to evaluate their IT systems and infrastructures so that they can meet their business objectives effectively and efficiently. Information systems consultants guide businesses on technology and IT infrastructure. Analytical skills, communications skills, and creativity are the most common attributes for this role.

12. Computer IT infrastructure consultant

Professionals working in computer IT infrastructure consultant roles are computer experts with excellent knowledge of computer hardware, software, and networks. IT consultants in this role are vital to ensuring that all technological functions in a business are working properly. They assist companies in building, maintaining, and installing their computer systems.

13. System consultant

A system consultant is an IT consultant who is responsible to advise on the design, plan and installation of information technology systems for their clients. System consultant is one of the IT consulting profiles where professionals are involved in analyzing organizational data, define project objectives, and determine IT requirements.

14. Computer consultant job

IT consulting profiles also include a job as a computer consultant. A computer consultant is required to assist the staff with customer system usage and issues. IT consultants in this role are also required to troubleshoot and resolve end-user questions and problems along with performing functionality tests.

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How to become an IT consultant?

Learning how to become an IT consultant can provide numerous opportunities for IT professionals who want to get into consulting. Right education and experience are the keys to becoming an IT consultant. Here is an overview of the key elements required to have a successful IT consulting career, 

1. Licensing requirements for becoming an independent consultant

How to become an IT consultant who wants to work as an independent contractor. Apart from earning a bachelor’s degree, gaining required work experience, and earning certifications, reviewing the local ordinance and licensing requirements is an important step for starting an independent consulting business.

2. Earn a Bachelor’s degree to get IT consultant jobs

To get into the IT consulting field, getting a bachelor’s degree in information technology, computer science, or related fields can prove to be a strong starting point. Most schools require applicants to have a high school diploma or GED for enrolling in the course. 

3. IT consultant tips include completing a Master’s degree

A Master’s degree is not mandatory to apply for IT consulting roles, however, some IT consulting positions might require an advanced degree in any of the specialized fields. Professionals with a master’s degree will automatically get ahead of the curve and be in demand.

4. Successful consultants gain work experience

Information technology consultant jobs require candidates to have 1-7 years of experience based on the position offered. An entry-level job such as computer support specialist or IT technician would help candidates in gaining the required expertise and skills needed to apply for IT consultant job positions.

5. Gain certification for technical consultants jobs

This step of how to become an IT consultant is optional as certification is not required for all the positions. But there are few employers who prefer applicants with professional certifications. Getting certified would also help applicants advance their careers and get ahead of the competition. 

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IT consultant certifications

Enrolling for and completing a certification program would help in boosting an IT consultant’s job profile. ISACA, an international professional association focused on IT governance, offers the Certified in the Governance of expertise IT (CGEIT) designation for IT professionals who wish to work for enterprises.

The applicants for this program need to have a minimum of five years of experience working in an IT supervisory position of a large company. Other valuable certificates include AWS Certified Solutions Architect – Associate and Project Management Professional (PMP) certification. Qualifying these certification exams would help IT professionals get higher salaries and better opportunities. 

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Market salary for IT consulting jobs

The average salary for IT consulting jobs in the United States is $90,351 per annum as of July 28, 2021. The salary range usually falls between $83,579 to $98,365 per annum. The salary and compensation vary widely based on education, the number of years of experience in the relevant field, additional skills, certifications, job location, etc.

The yearly salary is inclusive of housing, transport, and other benefits provided to the IT consultants. The yearly compensation increases as the professional gains more experience in the IT field and handles multiple tasks.

Do you want to become a dashing business strategy consultant practicing independently? Here is a complete guide to becoming one. Read on!

Business Strategy Consultant 

Leaders make routine business decisions every day. Strategic decisions need a different mindset and resources. A business strategy consultant helps owners and leaders make strategic decisions to meet their business goals. The consultant’s impartial view of the business gives them a fresh perspective. Consulting strategy strategic firm can help organizations achieve sustained growth.

What is strategy consulting?

Strategy consulting is the process of giving unbiased high-level advice using deep industry knowledge. Top management of companies makes the strategy in business. Strategic business consultants have consulted in different organizations. They have a fresh perspective on business challenges during their assessment. They can have holistic look at business problems and advice to solve them.

What does a business consultant do?

You may be wondering, what does a business consultant do? A business strategy consultant helps business owners or organizational leaders make strategic decisions. Business consultant services can help businesses establish their goals and objectives.

Companies hire a strategic business consultant to reduce costs and increase efficiency. Strategy business consulting involves,

1. Analyzing client’s business goals and objectives, and make recommendations to improve performance.
2. Study market trends and conditions and help their clients to adjust to these changes.
3. Study their client’s competitor business practices to adapt their best practices.
4. Work with the upper management to make budgeting and production decisions.

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Top 15 strategic consulting services

The business environment today is competitive. Business leaders depend on expert advice to take their business to the next level. They consult experts to reduce business overheads, increase profit margins, and improve efficiency. Strategic consulting services help their clients achieve their full potential. They provide their insights and critical intel to fulfill their client’s long-term goals. Strategy firms can operate in different niches and have specialized expertise.

1. IT strategy consulting

IT strategy consulting services help companies to use emerging technologies before their competitors. They ensure the present IT infrastructure is in line goals and objectives of the company. They begin with an assessment of the present IT environment. The consultant flags security issues and IT issues affecting productivity. They can help in staffing decisions, spending, and suggest areas for improvement in IT.

2. Management consulting services

Management consulting services provide solutions to complex business problems. They plan and help improve the financial and operational performance of their client. Business management consulting services analyze the current procedures through data gathering and analysis. Their advice includes recommendations for improvement and an action plan for implementation.

3. Company strategy consultants

Company strategy consultants help to develop and apply business strategies. Business strategy services work with senior management and high-ranking managers. They help their clients with the mission and vision. Business strategy consultant services help companies enter new markets or change business models. Business strategy consultants help companies during mergers and acquisitions.

4. Digital strategy consulting

A digital strategy company works with companies to improve their websites and social media strategy and is part of the overall business strategy consultant services. Digital strategy consulting starts by reviewing their client’s market positioning.

They study the effectiveness of the campaign and compare it with their competitors. They use their findings to develop new strategies to improve customer engagement. They assess the effectiveness of the new strategies through KPI.

5. Strategy finance consultant

A strategy finance consultant works with clients to redefine their financial strategy and is closely aligned with the regular offerings of a business strategy consultant. They take into account the latest financial and accounting trends.

Finance consultant companies help put in place, new financial operational models. They improve their client’s performance management and financial reporting. They use predictive models and the latest technologies, to make analytical models for their clients.

6. Brand consultant services

Brand consultant services work on their client’s public representation. This can include public messaging, logo and visual imagery, and design. Branding has become integral to a company’s success. Branding is important because it is a representation of the company. The business strategy consultant ensures the public image is appealing. They may redesign the logo and use the best PR practices.

7. Marketing consultation services

Marketing consulting services modernize and improve the marketing systems. They help plan and apply marketing plans aligned with the long-term goals of the company. They work on the marketing message and use various tools to get the message to the target market. A business strategy consultant monitors the marketing campaign and tweaks it for the best results.

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8. Strategic management consultants

Strategic management consultants start the consultation by analyzing their client’s business practices and goals. Strategic management consulting firms examine if the present management practices followed are in alignment with the client’s goals. The strategic management consultant makes recommendations for better results. They do market research on their client’s marketplace to provide comprehensive advice.

9. Corporate finance advisory

Corporate finance advisory firms are financial planning and analysis professionals and works in tandem with a business strategy consultant. They provide their client’s actionable financial information. The advisor provides actionable financial information.

Corporate finance consulting firms check client’s financial statements, expenses, and taxes. They make recommendations to reduce expenses and increase revenue. They develop projections and look for new opportunities to increase profits.

10. Finance consulting services

Finance consulting services work with the CFO or senior staff to meet the company’s financial goals. These goals could be short-term tactical goals or long-term goals. They examine their client’s position and portfolio and recommend if projects are feasible. The business strategy consultant helps with investment strategies, tax planning, and saving money.

11. Strategic consulting services

Strategy consulting companies help to study their client’s operations and identify underlying problems. They help to diagnose the problems. Strategic consulting services examine credible options and choices. Strategic business consulting demonstrates the benefits of the choices and the trade-offs. After sensitivity analysis, they recommend clear solutions and a roadmap for implementation.

12. Business strategy consulting

Business strategy consulting is the process of helping businesses to stay competitive by analyzing business practices and recommend improvements. The strategic consultant helps identify the markets, the latest industry trends, and examines avenues to improve their client’s profits and revenue. They oversee the implementation of their strategy and revise the strategy as required.

13. Business growth consultant

Business growth consultant is an expert who improves the efficiency and performance of companies. The consultation begins with diagnosis and information gathering. Corporate finance companies create a strategic action plan to focus on long-term goals. They have the tools and expertise required to reach them. The consultant may need to train staff. They need an action plan to carry out the plan. The plan may need modification.

14. Growth strategy consulting

Growth strategy consulting helps companies achieve growth with a planned business strategy. Growth strategy consultants can help increase sales and growth. They analyze if their clients are meeting their customer’s expectations and conduct root cause analysis of failure. They study the competitor’s strategies and evaluate possible mergers and acquisitions. They help model long-term vision for their clients.

15. Sales strategy consulting

Sales strategy consulting involves helping clients develop a systematic approach to closing sales by refining the sales process. They devise strategies to improve the output of the sales team and to provide the sales team the required support. Sales strategic companies help in the hiring process of the sales team and develop metrics for the salespersons. They are key in improving the sales management system.

Also Read: Self employed jobs | A complete guide

How to become a strategy consultant?

Strategy consultants can work on a freelance basis or be part of a strategic planning consulting firm. To get started in management consultant careers, you need an understanding of your client’s business and their specific problems and provide a range of solutions rather than a single solution. You need to translate the theory into practice and look for opportunities to improve your client’s business beyond engagement.

1. Qualifications for strategic consultant job

Most strategic consultant jobs specify the applicant to have a graduate degree and field experience. You can opt for a bachelor’s degree in business administration. An MBA with a specialization in business strategy is ideal. You should complete your internship. It helps you use your knowledge in real situations.

2. Gain experience in strategic plan consulting

Strategic plan consulting requires years of experience. You usually need to work in the sector you plan to work as a strategic consultant. Working in an industry will help you understand the working of the sector. The experience improves your potential for promotion. You may start working in an organization and work as a strategic consultant in the same firm.

3. Become certified to offer consultancy services

Certifications are not compulsory for jobs in consultancy services but will give you a distinct advantage. Management certifications serve as a testimonial of your training and experience. It helps to improve your practical knowledge. There are different certifications available for entry-level and experienced professionals. Most professional certifications need you to pass an examination.

4. Crack the interview for the strategic consulting firm

Strategic consulting firms have a multistage interview process. The consulting services company wants to your reaction to specific problems. They test your communication skill and how you present solution to problems. They are keen to assess your management skills and analytical and critical thinking. You need to be patient at each stage and practice your interview skills.

5. Continue learning in consulting services

Now that you have a job in consulting service firm, you need to stay in the learning mode for professional development. One of the best ways to learn is to network with other consultants during seminars and formal events. Join your local network and subscribe to online forums. Work on your presentation skills to showcase your knowledge to potential clients.

Also Read: Small Business Quotes | Critical items that you must know!

Strategic consulting certifications

Various institutes offer strategic consultation certificates. The certifications may We have compiled a list of certifications in strategic consulting.

1. Certified Management Consultant offered by the Institute of Management Consultant is a professional designation for management consultancy with different sub-specialties.
2. IIBA Entry Certificate in Business Analysis from the International Institute of Business Analysis is a certification for entry-level consultants. The institute also offers IIBA Certification of Competency in Business Analysis and IIBA Certified Business Analysis Professional.
3. Certified Foundation Level Business Analysis from the International Qualifications Board for Business Analyst is a basic certification that qualifies you for other certifications.
4. The PMI Professional in Business Analysis is for professionals working in project management or working with analytics.

Also Read: Small business consulting | A how-to guide for everyone

Business strategist salary

The average salary of a business strategist is $64,793 or $31.15/hour. They usually receive a $4,000 cash bonus. The salary of an entry-level business strategy consultant is $33,000. An experienced consultant earns $126,000. Most consultants work for financial, technical, and professional companies. The top strategic consulting firms for business analysts are,

1. Intuit $131,708
2. Fannie $131,315
3. Google $113,350
4. Pacific Gas and Electric Company $111,032
5. EY $108,519

Your salary can depend on the city of employment. The highest paying cities for strategy consultants are:-

1. Washington DC, $87,632
2. Houston, $84,290
3. New York, $82,333
4. Chicago, $79,856
5. Atlanta, $77,189

Aspiring to become an independent marketing consultant? Here is a 5 step guide to become one and tips to make it a successful career. Read on!

Marketing Consultant

Businesses need to market their products or services to succeed. Companies need to have a comprehensive marketing strategy to succeed. They help companies make marketing plans for companies. In this blog, we explain what is marketing consulting, marketing consultant description, the steps to becoming one, and the different types of marketing consultants.

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Marketing consultant definition

What is marketing consultant management? The market consultant definition is as follows – an advisor hired by organizations to plan, develop, and execute their marketing policy. The consultant analyzes data to understand the market needs. They help businesses implement a successful marketing strategy. Consultants work in an agency or operate as freelancers.

What does a marketing consultant do?

You may be wondering what does a marketing consult do? As a marketing consultant near me, you will examine the marketing strategy of the company and create a new one to help improve profits. Along with the marketing strategy marketing consulting will study a company’s target audience, present brand presence in the market, and branding.

This study will help you determine what is working and what requires to be changed. You will use metrics and company data to formulate a new company strategy. You will need to measure the effectiveness of the new marketing strategy. You are expected to implement the marketing strategy from conception to completion.

Marketing consultant job description

As a consultant marketing, you will be expected to provide strategic and practical expertise to improve your client’s marketing performance. The marketing consultant job description is as follows,

1. Study your client’s profile, products, and operation to understand their marketing needs.
2. Conduct market research to discover market opportunities and trends.
3. Make a blueprint for market strategy according to the client’s objective and budget.
4. Make comprehensive proposals and marketing plans.
5. Recommend branding, market positioning, market communication, and issues.
6. Guide the marketing team using the latest tools and methods.
7. Monitor marketing plan and analyze the results.
8. Recommendation for improvements.

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Top marketing consulting services

Marketing consulting services is a vast field. Whether you want to offer marketing consulting services it is essential you know what niche you want to offer and how you plan to brand yourself. In this section, we discuss the different services offered by marketing management consultancy including what is a brand consultant and what does marketing agents do.

1. Online marketing consultant

Online marketing consultant or digital marketing consultant is an umbrella term to describe marketing online. Online marketing consulting services will include web design and development, search engine optimization, and paid advertising strategy. A consultant will helps businesses utilize different online channels and the latest marketing technology and trends to target customers better.

2. Small business marketing consultant

A small business marketing consultant is an expert who works with small business owners to identify problems and opportunities in marketing operations. They work with businesses to overcome challenges and meet their goals. They bring focus to a business marketing campaign, help attract target customers, improve customer retention, and profits.

3. Advertising consultant

An advertising consultant helps businesses communicate with current and prospective clients. Before they begin advising their clients, advertising consulting requires them to understand their client’s business. They help customers understand the latest trends and target markets. They use their knowledge to evaluate the current advertising efforts and make a suggestion for improvements.

4. Independent marketing consultant

An independent marketing consultant makes detailed marketing strategies to help their client’s revenue and business growth. They may be solitary workers or be part of a marketing team as a freelancer or on a contract basis. They are skilled at analyzing data, discovering trends, and creating reports. They help companies meet their sales targets.

5. Marketing expert

A marketing expert is an advisor hired by companies to help implement their marketing strategy. They help plan and implement marketing blueprints, work with advertisers on the marketing messaging and identify the marketing mix to use to ensure the target audiences receive the message. They conduct market research, study results, and modify the marketing campaign.

6. Marketing agent

Marketing agents help to advertise and promote their client’s products and services with the focus on increasing sales. They have good communication skills and meet potential customers and persuade them to try their client’s products and services. They formulate marketing strategies to target the products/services better. They help in conduct market research and use the research to forecast demands.

7. Marketing advisor

Marketing advisor works with companies to give shape to their marketing plans. They examine the company profile, product portfolio, and operations to understand its marketing needs. They conduct market research to recognize the latest trends and opportunities. Marketing advisors are well versed with the latest marketing trends like social media marketing and direct response marketing.

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8. Marketing strategy consultant

A marketing strategy consultant help to identify and fill gaps in a company’s marketing strategy to meet the marketing targets. Strategic marketing consultant uses their insights about the marketplace for segmentation, targeting and positioning to improve their clients business. Marketing strategy consulting uses analytical tools and market research for strategic positioning.

9. Business marketing consultant

Business marketing consultant is a marketing professional who helps to improve companies marketing performance. Management consulting marketing involves improving customer engagement and help to retain existing customers and attract new ones. The consultant is a blend of leadership and advisory roles to help businesses meet their marketing targets. They must have creative and analytical abilities.

10. Marketing strategies consultants

Marketing strategies consultants examine their client’s present marketing strategy to create a new one to improve the company’s profit margins. Strategic marketing consultants implement the marketing strategy and measure its effectiveness. Strategy marketing consulting involves studying their client’s company profile, the target audiences, brand messaging, and presence in the market.

11. Sales and marketing consultant

Sales and marketing consultants are responsible for researching and developing a new sales plan for their clients. Sales and marketing consulting involve managing both sales and marketing to meet the company’s marketing targets. They help in content creation for advertisements, emails, and promotional material. They run product awareness campaigns.

12. Consultant marketing digital

Consultant marketing digital recognizes the most effective way to advertise or market companies using digital technology. The digital marketing consultant companies provide customized digital marketing strategies or improve the present one. They look for opportunities to improve customer engagement on digital platforms. They are adept at analyzing large amounts of data and can use the latest digital marketing tools.

13. IT consulting marketing

IT consulting marketing helps their clients with their online strategies. They help manage the company’s branding, develop and improve client communication and engagement. IT market consulting involves improving the client’s website, using social media tools for communication and engagement, and use local and mobile platforms for marketing campaigns. They measure the effectiveness of digital campaigns.

14. Brand marketing consultant

A brand marketing consultant analyzes and provides solutions to help companies sell their product. They work with their client’s marketing team and advertising agencies. They can work with new and existing products and work with different phases in marketing campaigns from design to distribution. Brand marketing consultants are involved in advertising and public messaging decisions.

15. Inbound marketing consultant

They help to attract customers by creating engaging content and tailor-made experience. They help their clients forge connections with their customers by providing solutions to customer’s problems. The consultant helps to build their clients build a relationship with its customers. They create attracting, engaging, and delighting strategies.

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How to become a marketing consultant?

We already know consultants study consumer behavior and advice companies on how to reach customers. It is an exciting career allowing you to work with different clients and enjoy teamwork. You use your creativity and organizational skills to run innovative campaigns. In this section, we learn how to become a marketing consultant.

1. Qualifications of marketing consultants

Most employers expect marketing consultants to have a bachelor’s degree in marketing, business, or allied fields. Most universities in the country offer courses in marketing and business administration programs. If you wish to specialize in a certain industry may obtain an undergraduate degree in your field of interest and proceed to do a post-graduate degree in marketing.

2. Internship in marketing consultancy

Most marketing professionals start their careers in a marketing consultancy as an intern or entry-level professional. Companies with a large marketing department offer internships. Internships can help you learn skills, what it is like to work in marketing, and get experience. Internships can be free or paid and can lead to full-time employment.

3. Acquire skills and experience required for marketing consultation

Consultants are evaluated based on their skills and experience. Industry-specific skills will help you start your marketing consultation and be able to advise companies. Consulting marketing requires practical experience to work with your current clients. It is important to stay updated with the latest trends in the industry.

4. Offer marketing consultant services as a freelancer or part of agencies

Businesses hire marketing consultants as freelancers or agencies. When you start your career offering marketing consultant services if you start as a freelancer you will have the freedom to set your schedule but will not have benefits or a steady income. Working in an agency you will have more resources, have benefits, and a regular income.

5. Get certified to be the best marketer

Earning a certification can improve your job prospects. The best marketer keeps themselves updated with the latest marketing trends. Several certifications require you to have experience and require periodic renewal. Networking is crucial if you want to become a marketing consultant and increase your client base.

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Marketing consulting certifications

As a marketing consultant, you need the right credentials. The certification may give you formal training on important skills required for the job. You have the options of course of university, online programs, or in-house training offered by an industrial organization. Certifications for digital marketing skills are,

1. GoogleAds Search Certification
2. Facebook Blueprint
3. Hubspot Inbound certification
4. Hubspot content marketing certification

Certifications offered by industrial organizations are,

1. American marketing association offers four certifications in digital marketing, marketing management, sales management, and content marketing.
2. Interactive Advertising Bureau offers four certifications in digital ad operations, digital data solutions, and digital media buying and planning.
3. 4As offers IPA foundation certification.

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Marketing consultant salary

The average annual salary of a market consultant is $87,000 or $44.62/hour. Entry-level marketing consulting jobs start at $50,000/- a year while experienced ones can make $127,500/. The best companies for marketing consultants are,

1. Compunnel Inc $131,334/-
2. Deloitte $119,131/-
3. Facebook $114699/-
4. MCA $112992/-
5. Liberty Mutual Insurance $105285/-

Marketing consultant’s salaries depend on several factors like experience, the field of expertise, and the city.

1. The average salary of marketing consultant Los Angles $75,899/-.
2. The average salary of marketing consultant Houston is $48,582/-
3. The average salary of a marketing consultant in Washington, DC is $70,234/-.
4. The average salary of a marketing consultant in New York is $131,350/-

Are you aspiring to become a lactation consultant? Here is a comprehensive guide to becoming a successful one in 2021. Read on!

Lactation Consultant

A lactation consultant is an expert specializing in assisting breastfeeding mothers to overcome their nursing problems. In this article, we will specifically focus on what do lactation consultants do, or how to become a lactation counselor, how much do lactation consultants make, and schools that offer lactation consultant programs and certifications.

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Who is a lactation consultant?

A lactation consultant is also known as a breastfeeding expert or an advocate assisting new moms. As per the lactation consultant definition, they assist mothers before even a baby is born. Specializing in resolving problems related to clogged milk ducts, mastitis, best nursing positions, managing pains and issues in milk supply.

Roles and responsibilities of a lactation specialist

The key roles and responsibilities of a lactation specialist are illustrated below,

1. Create feeding schedules for mothers, essential specifically for infants born prematurely
2. Assess, plan, implement, and evaluate the lactation plans for breastfeeding mothers
3. Help in determining the best positions for breastfeeding
4. Aids in increasing the milk production
5. Treat issues like plugged ducts, mastitis, and engorgement
6. Setting up a breast pump and assist in using it
7. Set up a pumping schedule and guide in following it
8. Treat any pains experienced by lactating mothers
9. Help in increasing your baby’s weight
10. Help in improving the baby’s latch
11. Addresses concerns related to deformities that may prevent infants to nurse comfortably

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Lactation counselor Vs Consultant

Let us try to understand the difference between lactation counselor vs consultant roles. The key variation between the two roles is the academic background and educational degrees or certifications achieved.

1. Lactation counselors are mainly doulas or registered midwives with training in nursing and caring for lactating mothers.
2. Whereas a lactation specialist is specifically from a healthcare or medical background – doctors or nurses.

The role of a lactation counselor is favorable for professionals who are more inclined to nurturing and caring activities. Alternatively, if you love academics, medical degrees, or certifications, then it is recommended to follow the role of lactation expert.

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Eligibility to become a certified lactation consultant

How to become a certified lactation expert? Or How to become a certified lactation counselor? Listed below are the criteria to become a certified lactation consultant,

1. High School or undergraduate certifications
2. Bachelor’s Degree with specialization in health sciences, nursing, or public health
3. Master’s Degree with specialization in health sciences, nursing, or public health
4. Additional lactation consultant certificate accompanying the degree programs

Once the above degrees are attained, one needs to obtain the following,

1. Certification granted by the International Board of Lactation Consultant Examiners or IBLCE
2. The title of a Registered Lactation Consultant or RLC

There are additional certifications provided by the IBLCE related to health sciences, public health, and nursing, which one can undertake for increasing the chances of recruitment. You must complete the degrees and certifications mentioned above before applying for the certified lactation counselor jobs.

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How to become a lactation consultant

In this section, we will highlight the steps that you need to undertake to fulfill the requirements of being a lactation consultant. It demands acquiring specialized educational degrees, certifications, training, interpersonal attributes, and experience.

How long does it take to become a lactation consultant? You must consider the 1 to 5 years range. So if you are wondering how to become a breastfeeding consultant, keep the number of years in mind before arriving at the final decision.

1. Lactation consultant requirements

The key academic and interpersonal requirements are,

1. Education degrees in clinical sciences involving 14 subjects like biology, nutrition, psychology, anatomy, and other subjects
2. Enrollment into a nursing program to obtain the educational degrees
3. Join a volunteering program and undergo training programs
4. 1000 working hours with breastfeeding mothers within the 5 years before appearing for the certification

2. Preparations for a certified lactation specialist

To become a certified lactation specialist, you can avail the following resources,

1. Avail the LEAARC (Lactation Education Accreditation and Approval Review Committee) approved courses
2. Avail ILCA (International Lactation Consultant Association) resources and lactation consultant class
3. Contact IBLCE (International Board of Lactation Consultant Examiners) for any queries related to certifications.

3. Study the lactation consultant job outlook

An important activity before being one is to know the job outlook.

1. Understand the job skills required like communication, interpersonal, consultation, etc.
2. Understand the academic qualifications required like the lactation consultant degree, lactation specialist certification, lactation specialist training needs, etc.
3. Understand the pay scale being almost USD 85K per annum as per the US Bureau of Labor Statistics

4. Pre-requisites for becoming an IBCLC

How to become an IBCLC? The pre-requisites for becoming an IBLCC are,

1. Health science credits of 14 hours
2. 90 hours of education specific to lactation
3. 1000 working hours with breastfeeding mothers within the 5 years before appearing for the certification
4. Alternatively 300 hours under the supervision of working with breastfeeding mothers

5. Attain the experience of a breastfeeding specialist

To gain the experience and expertise of a breastfeeding specialist, you can,

1. Attend helper training courses of 2 hours duration
2. Attend supporter training courses for advanced skills
3. Involve in healthcare centers, hospitals, and nursing homes as a trainee or a temporary assistant to gain more experience.

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What is involved in lactation consultant training?

A lactation consultant training program is focused on providing the guidance and resources to attain the educational degree and certifications. It is mandatory to clear the IBLCE conducted exams to obtain the IBCLC certifications for an aspiring lactation expert. This section will provide the requisite guidance for licensed lactation consultant training courses.

1. Training to become a lactation consultant

To become one, you can attend the following training programs,

1. 90 to 95 hours of Lactation focused education
2. 45 to 50 hours of learning courses designed for breastfeeding specialists
3. Training on communication and interpersonal skills

2. IBCLC training for certifications

IBCLC training courses that you need to attend or avail of for the lactation consultant certification are,

1. Development and Nutrition
2. Physiology and Endocrinology
3. Pathology
4. Pharmacology and Toxicology
5. Psychology, Sociology, and Anthropology
6. Techniques
7. Clinical Skills

3. Other lactation consultant programs

The lactation consultant programs that you can attend for building up your knowledge,

1. Lactation Consultant training programs and attend the Certified Breastfeeding Specialist certificate
2. Core Lactation Consultant course, a basic training program recognized by LEAARC
3. Lactation Consultant Bridge Course with credits for IBLCE

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Lactation consultant certification

In this section, we will mention the various certification details. The certifications will be beneficial while applying for jobs. You need to attend the relevant training courses and learning resources before appearing for the certifications.

1. Lactation certification

A lactation certification is granted by several institutes but the mandatory one is the IBCLC granted by IBLCE. Here are key ones,

1. International Board Certified Lactation Consultant or IBCLC
2. Certified Lactation Counselor or CLC by the Academy of Lactation Policy and Practice

2. Lactationist certification

Other than IBCLC, there are few other lactationist certification programs conducted. You can obtain them to test your knowledge and be eligible for the IBCLC exams.

1. Certified Breastfeeding Specialist certificate
2. Certified Lactation Counselor certificate
3. Certified Lactation Educator

3. Lactation nurse certification

If you do not wish to be a registered consultant, you can attend the lactation nurse certificate programs. Some of which are,

1. Certificates granted after attending helper training programs
2. Certificates granted after attending supporter training programs
3. Obtain a licensed practical nurse (LPN) or licensed vocational nurse (LVN) certifications

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Lactation consultant salary

How much does a lactation consultant make. The salary varies between 40K to 100K per year depending on your educational qualifications and number of years of experience. The salary without RN (registered nurse) is on the lower side. Whereas a lactation nurse salary with the appropriate registrations can rise to 60K to 70K per annum.

1. Lactation specialist salary

What is a certified lactation expert’s salary? A lactation specialist salary shall be as follows,

1. Usually varies between 75K and 100K per year
2. Depends on the academic degrees, number of years of experience, certifications, and number of training or learning courses attended
3. Additional bonus can be achieved if you have been part of an internship program

2. Certified lactation counselor salary

A certified lactation counselor salary is as follows,

1. Usually varies between 40K and 70K per annum
2. Depends on the states in the US where the professionals are hired for
3. Some companies do pay bonuses as additional compensation

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3 best lactation consultant schools

In this section, we will discuss the 3 best lactation specialist schools in the US. Each of them offers degree programs and courses to become a lactation expert. So if you want to know how to become a lactation consultant in Texas, CA, NC, or in NYC; this section will guide you.

They help to become an IBCLC consultant, lactation technician, lactating nurse, or a lactation consultation specialist.

1. Lactation consultant schooling

The below are the places you should consider,

1. Drexel University in Philadelphia, PA
2. Offers Bachelors, Masters, Certificates and Doctorate degrees in Healthcare
3. 2385 Healthcare graduates have passed out

2. Schools that offer lactation consultant degrees

The below are the places you should consider,

1. Portland State University at Portland, OR. Offers Associates, Bachelors, Masters, Certificates and Doctorate degrees in Healthcare
2. Georgia Northwestern Technical College at Rome, GA. Offers Associates, Bachelors, Masters, Certificates and Doctorate degrees in Healthcare

3. Schools for lactation education consultants

Schools for lactation education consultants are,

1. Birthingway College of Midwifery at Portland, OR. Offers Associates, Bachelors, and Certificates in Healthcare
2. Edson College of Nursing and Health innovation is a good school. Offers undergraduate and graduate degrees, nursing programs, health programs, and online programs.