Aspiring to become a digital marketing consultant? Here is a complete guide to top trending profiles and a 5 step guide to follow. Read on!
Digital Marketing Consultant
A digital marketing consultant is entrusted with the responsibility of acting as an interface between a company’s business and the online world. The best marketing consultants assist in selling the company’s products or services by creating an internet marketing strategy.
In this article, we will discuss in detail who or what is a digital marketing consultant, what does a marketing consultant does, what are the different profiles and how to become online marketing consultants.
What is digital marketing consulting?
Digital marketing consulting is a methodology by which companies can promote their products or services to potential customers. The technologies adopted for media marketing consulting are modern digital media like social media channels, emails, website blogs, live events, and many more. The activities of a digital marketing consultant involve web designing and development, social media marketing, advertising, email marketing, and many more.
What does an online marketing consultant do?
As per the marketing consultant definition, the duties performed by an online marketing consultant or a digital marketing consulting firm are crucial for the growth of a company. Here are some of the key activities of a digital marketing consultant,
- Devise strategies to attract the potential customers
- Improvise website design, social media, and email marketing for best marketing consulting services
- Introduce search engine optimization enhancements for high online ranking as part of digital marketing consultation
- Increase the engagement level with the company’s brand by conducting live events, and promotions as part of selling marketing services
- Collecting insights and working on improvements fall under the purview of marketing consultation services
Top 15 digital marketing consultancy services
In this section, we will deep dive into the top 15 digital marketing consultancy services. The services offered by the digital marketing consultant will spur up growth in the market. Several digital marketing consulting firms offer the services of a digital marketing coach, digital marketing advisor, or e-marketing consultant
1. Small business marketing consultant
A small business marketing consultant supports small business owners in deciphering the potential improvement opportunities. One of the important digital marketing consultancy services of such consultants is to find out the gaps and introduce strategies to increase customer satisfaction. The small business consultant marketing digital helps in achieving goals by mitigating risks and challenges.
2. Pay-per-click or PPC advertising consultant
A pay-per-click or PPC advertising consultant help in devising strategies to improve the chances of customers to click on online advertisements. The digital marketing consultancy services of a PPC digital advertising consultant are focused on increasing the business reach and transforming high-value consumers into confirmed buyers.
3. CRO online marketing consulting
CRO or Conversion rate optimization is an online marketing consulting service for increasing buyers. The CRO online advertising consultant enhances the website’s design and content. They especially focus on expanding the usability of the online content of the company. Data is the main factor in arriving at decisions for CRO optimization.
4. Content Internet marketing consulting
Content internet marketing consulting services is gaining high prominence when it comes to faster conversion of consumers to buyers. This particular digital marketing consultancy service is vital in channelizing the buying funnel by creating engaging and interesting online content.
5. SEO or Search marketing consultant
A search marketing consultant specializes in introducing SEO strategies. The search marketing consulting strategies increase the ranking of the company’s website in the search results of Google, Bing, and other major search engines. The consultant internet marketing SEO services bring in website organic traffic beneficial for the company’s online business.
6. Social media marketing digital consultant
A social media marketing digital consultant specializes in promoting and advertising a company’s product or services on social media. The digital media consultant job description includes understanding the social media algorithms of Instagram, Twitter, Facebook, LinkedIn, and others. A media marketing consultant helps considerably in increasing brand awareness.
7. Web marketing consultant
A Web marketing consultant offers services of web design and development. In the modern world, a company with a professional website attract more customers than others with no or poor website. The consultant creates interesting content, publishes interesting guides, and journals for potential customers.
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8. Integrated online marketing expert
An integrated online marketing expert supports companies in a myriad of activities. The activities include promotions, advertising, direct marketing, public relations, and social media sales promotions and marketing. Different digital tools are adopted to reach out to the customers through all the promotional channels.
9. Amazon marketing consultation
You may be wondering why we are specifically mentioning Amazon marketing consultation. Listing products and services in Amazon paves the way for gaining millions of customers. Hence companies are specifically looking out for digital marketing consultancy services focused on Amazon marketing. The professionals are experienced in channelizing Amazon marketing funnels.
10. Internet marketing consultants
Internet marketing consultants are specialized professionals who need to gauge the digital marketing activities of the target audience for a company. Based on the analysis they leverage the marketing tools like web design and development, and SEO and SEM web strategies to attract customers. Besides their strategies for online marketing consulting services aid in sales of the products and services.
11. Virtual assistant digital consultants
Virtual assistant digital consultants or digital branding consultants work for companies as well as individual entrepreneurs. A virtual assistant or social media consultant job description mainly involves association with social media platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, etc. The consultants are well versed with social media algorithms; leveraging to promote the company’s products, and services to the target audience.
12. Affiliate internet marketing experts
Affiliate internet marketing experts earn commissions by promoting a company’s products and services and earning customers. They have to transform the sales into potential revenue for earning money. Companies often involve affiliate experts to boost their sales and reach out to a greater audience and potential customers.
13. Email marketing consultant services
Email marketing consultant services involve sending out emails to potential customers promoting the company’s products and services. The format of emails and the content is designed to make it lucrative for potential customers. It is one of the digital marketing consultant jobs crucial in generating leads ensuring recurring and repeat purchases.
Quality link building is crucial for ranking high in web search engines. There are specialized web marketing consultants for link building. A website marketing expert help in optimizing and enhancing the content of a company’s website so that people are convinced or incentivized to link content.
15. Website marketing consulting
Website marketing consulting services are focused on website design and development. Besides website consultant job description includes content management, development and optimization, SEO and SEM services, and promotions through emails or social media. A website marketing consultant is well versed with the algorithms and strategies of the search engines to fine-tune content according to the latest developments.
How to become an internet marketing consultant?
In this section, we will discuss the steps of how to become an internet marketing consultant. This step will guide you in finalizing the academic courses that you need to acquire along with the skills and expertise you need to master to become a digital marketing consultant.
1. Acquire skills of website marketing consultants
The educational qualifications that you need to obtain to become website marketing consultants and fit into the digital marketing consultant job description are:
- Bachelor’s Degree in Computer Applications
- Master’s Degree in Computer Applications
- Specialized and certification courses in Internet marketing
2. Gain experience as search marketing consultants
Before applying for search marketing consultants in a company, you must gain sufficient experience and expertise. This will strengthen your resume as the best marketing consultant. A recommendation is to apply for an internship program as a digital marketing consultant and enroll in it. Companies look for experience when they hire a marketing consultant.
3. Online presence as a digital media consultant
In the era of social media, it is important to create an attractive online portfolio as a digital media consultant. Twitter, Instagram, Facebook, and LinkedIn are the key social media platforms you must target to attract clients and companies. Share your academic skills, experience, and interpersonal skills using catchy words for greater visibility.
4. Create a website and start blogging as a web marketing expert
A good option is to create a marketing consultant website and start blogging as a web marketing expert. You can share different tips and tricks of digital marketing. Marketing consultant companies will start noticing your knowledge level. Companies that hire marketing consultant will be able to judge your credibility better.
5. Start as small business marketing consultants
It is better not to join a big company or a firm as your first career option of internet marketing consulting services. You can start as small business marketing consultants and build up your confidence, experience, and knowledge level. With experience of 4 to 5 years, you can substantially fit into a medium-sized company media consultant job description.
Digital marketing consultants certifications
Here are the best digital marketing consultants certifications to be a freelance digital marketing consultant and fit into the digital marketing consultant jobs. While hiring a marketing consultant, companies seek these certifications to shortlist the top marketing consultant
- Google Ads certification, valid for one year and free of cost
- Google Analytics certification, free of cost
- HubSpot Content marketing certification, 8-hour course, and free of cost
- HubSpot Inbound marketing certification, 5-hour course, and free of cost
- HubSpot Email marketing certification, free of cost
- Hootsuite Social Media Marketing certifications, 15 lessons and is chargeable
- Content Marketing Institute (CMI) Online certification, 7 courses and is chargeable
- Facebook Blueprinting certifications, 8 courses, and charges are USD 150 per exam
Digital marketing experts salary
The annual digital marketing experts salary is approximately USD 53 K on average. The highest internet marketing consultant salary has been noted as almost USD 132 K per year. For an experience of 3 to 4 years, a digital marketing consultant earns near to USD 42 K per year whereas a social media marketing consultant salary with an experience level of more than 10 years is 73 K per year.
Kuntala is a versatile writer with a focus on diverse areas around work, productivity, collaboration at work, hiring, management, HR, and training. Her background of past experience in technology and consulting helps in molding razor-sharp insights into the research and user-focused content she creates. Professionally she is an IT consultant in a sales role and also a writer of short stories and poems, travel blogger, and fashion influencer.