Here is a short take listing 4 great ways to build a great marketing team that is seamlessly integrated into your organization. Read on!
Orchestrating an effective marketing team is challenging for lots of reasons, with one of the biggest sticking points being its successful integration as part of the broader organization’s structure.
There are some strategies that can make this easier, so here is a look at how you can put together a collective of marketing superstars without making them feel isolated from the main bulk of your workforce.
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1. Ensuring interdepartmental collaboration early on
The reason that marketing can feel disconnected from the other arms of your business is that those working within this sphere may not have much opportunity to interact with their colleagues, let alone to work alongside them.
This is where actively encouraging collaboration between teams in different departments as soon as possible can be helpful. As well as enabling you to surmount a variety of problems more efficiently by bringing employees with different skills and specialisms around the same table, you will also be allowing social relationships to develop.
This in turn will mean that marketers will be integrated with the organization through their human connections as much as through their working roles. Most of the phenomenal outcomes as an organization are evolved when teams across the spectrum collaborate cohesively towards a larger outcome.
2. Using a marketing work management platform
When it comes to managing marketing work, it is all too possible for team members to end up using a cavalcade of different software platforms, which can, in turn, make their work more fragmented not only from other parts of the organization but even from other members of the marketing team itself.
It is better to migrate to a platform that is specifically built to manage marketing work in an overarching and unified way, pulling together the various strands of your current setup and allowing you to control them comprehensively and cohesively.
In particular, this can assist with tracking the performance of campaigns and provide marketers with the data they need to make suggestions for changes which can then be executed by other departments.
3. Avoiding overcomplicated approaches
Another cardinal sin of building a marketing team is attempting to walk before you can run, and in doing so spreading yourself too thin with attempts to maximize your brand’s impact and reach on as many platforms as possible.
This can create stresses and strains within the marketing team itself, as well as elsewhere in the company, so it is better to be more focused on your efforts early on. Choose a simple set of marketing goals that are achievable with the resources you have to hand, and then raise the bar as you make progress.
In nutshell, selecting a fewer bunch of, highly correlated initiatives as goals to be achieved than running thin with a larger number of uncorrelated ones. This also means creating a long term plan around executing the marketing goals than just the short terms ones which are tactical in nature.
4. Evolving with trends
Lastly, your marketing team needs to be attuned to the need to understand and unpick what your target audience wants on an ongoing basis, rather than seeing this as a one-and-done piece of research.
Treating this as a never-ending process of learning, rather than seeing your customers as a fixed, static group, will empower marketers and also enable them to pass on relevant insights to other departments, as well as appreciating the hurdles their colleagues have to vault to stay motivated.