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Hiring a telemarketer? Need to know how and where to find the best candidates? Here is a comprehensive guide to finding the best telemarketers. Read on!

What is a telemarketer?

A telemarketer is a person who is involved in the direct marketing of goods and services to potential customers over the telephone, fax or internet, or fax. They attempt to sell merchandise or service by identifying prospective customers, calling them, and persuading the customers to purchase the product.

Firms hire telemarketers because statistics show that telemarketing controls improve lead generation. Companies use telemarketers to test new products and acquire new customers. Telemarketers prove to be cost-effective and save companies the cost of hiring new manpower.

Companies use telemarketers to get feedback on their products and services and gauge the level of interest. Customers can contact telemarketers to get prompt responses to questions they may have about the product.

Telemarketers are an excellent way to increase your sales revenue. They can help your company find new customers, and ensure your present customers remained engaged with the product. Business owners can measure the performance of your marketing campaign and identify avenues for improvement.

In this blog, we give you some tips for hiring telemarketers or hire telemarketing services or contract telemarketing. Those interested in learning how to become a telemarketer may benefit from reading the article.

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Hiring market for Telemarketer

Hiring telemarketers has declined over the years. Vacancies have reduced by 29.63% across the US, with an average decline of 4.94% per year. According to statistics, the growth rate will decline by -3%. Lots of people believe that telemarketing is dying. People today lead busy lives and dislike being interrupted by telemarketers.

People prefer engaging in emails, instant messaging, and other communication methods. Customers today prefer to interact with digital mediums. In the future will see less reliance on phone outreach and an increase in the value of inbound chat interactions.

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Top 10 job titles that companies are hiring telemarketers

If you become a telemarketer your career progression may be as follows,

1. Junior Telemarketer

Junior telemarketers perform cold calls to potential clients and fix appointments when required. They are usually given a script and need to meet sales targets. They answer incoming calls from a prospective customer.

A junior telemarketer answers customer queries and handles customer complaints. They should record the customer details to complete the sale. A junior telemarketer should maintain records properly. The average salary of a junior telemarketer in the USA is $22000/year or $14.11/hour.

2. Appointment Setter

Appointment Setter provides support to their organization by calling prospective customers and scheduling appointments for meeting with the sales representative. They report to the team manager. The salary of an appointment setter is $39982/year or $13.04/hour.

3. Inbound Telemarketer

The inbound telemarketer does not actively seek out clients they answer calls when customers see advertisements on websites, social media messages, email, and advertising. They answer customer queries and take orders from the customer.

4. Inside Sales Representative

Early the inside sales representative visited the prospective sales team in person. With advances in technology, the representative sets up meeting skype, email, and other online communication services.

5. Outbound Telemarketer

The outbound telemarketer has a proactive sales approach. They actively contact the target group of customers to sell them your product or service. The telemarketer has to work hard to convince and convert a prospective customer.

6. B2B Telemarketer

The telemarketer specializes in selling to other businesses. B2B telemarketing can be product or service-driven. The B2B telemarketer aims to generate business for your firm and increase brand awareness.

They need experienced agents with knowledge about the product. The telemarketer handles cold calls, lead generation, appointment setting, customer feedback, and retention and turning leads into opportunities.

7. B2C Telemarketer

The B2C telemarketer interacts with customers. The customer in B2C telemarketing is usually product-driven. The telemarketer proactively initiates contact with the targeted customer to sell the product. They promote targeted advertising to existing customers.

8. Telemarketer executives

Telemarketer executives supervise the junior telemarketers. They also assign telemarketers with their daily call quotas. The telemarketer executives help to foster an environment free of distraction. The executive closes a sale by recording names, addresses, and purchases. Their sales targets generally grow more challenging with time.

The executive is adept at using operating telecommunicating equipment, an automatic dialing system, and other technology. They secure the data by taking periodic backups. The average salary of a telemarketer executive is $19.33/hour and $40,000/year.

9. Team Leader

The team leader directs the sales team to meet their sales targets, and meet revenue targets. The leader helps to build long-term relationships with clients to ensure lasting relationships are created. A team leader is expected to have an understanding of the marketplace. They should be able to build a lasting relationship with the customer to ensure the customer continues to purchase the product. The team leader’s salary is $15.48/hour or $38495/hour.

10. Customer Service Representative

The customer service representatives help clients to handle customer complaints, process orders and provide information about the company’s products and services.

11. Telemarketer Supervisor

The telemarketer supervisor organizes and directs the staff, evaluate their performance, and gives feedback to the team. They motivate the staff as they answer calls, handle complaints, and provide support when required. They help the manager during the hiring and training process. The average salary of a telemarketing supervisor is $36350/year or $30/hour.

12. Business Development Executive

The business development executive is responsible for the business growth. They help to find new targets and help to promote the sales and services of the company. The average salary of a business development executive $45.48.

13. Telemarketing Manager

The telemarketing managers are responsible for setting weekly and monthly targets. They oversee training new telesales staff and help to implement and design the sales strategy. The telemarketing manager oversees the performance of the telemarketing team and handles escalated customer complaints. The hourly rate of a telemarketing manager is $47.28/hour or $98280/year. A telemarketing manager typically has 13 years of experience.

14. Director Sales and Operations

The director of sales and operations is a critical post of the company. They influence business decisions and help the sales team achieve results. The director is responsible for the success or failure of the marketing team. The director is also involved in sales forecasting. The manager works with the director to achieve the sales target. The director of sales and operation earns $118829.

15. Call Center Trainer

The call center trainer provides both classroom-style and on-the-job training. They are responsible to fill in gaps in individuals and teams’ performance and provide training as and when required. They train new hires about the product, communication, and troubleshooting skills.

The trainer works with the manager to help during on-the-job training. They assess the effectiveness of the program and provide refresher courses when required. The average salary of a call center trainer $29/hour.

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Qualifications to look for in Telemarketer

Most companies hire telemarketers who have completed their high school diploma or General Education Development (GED) certification. Some companies require graduate telemarketers. Degrees in sales and business or sociology and psychology may be useful. The best graduate schools for Sales and marketing in the US are,

1. University of Pennsylvania
2. Bentley University
3. Northwestern University
4. Georgetown University
5. Vanderbilt University

The best graduate schools for sociology in the US are,

1. Harvard University
2. Princeton University
3. University of California – Berkeley
4. University of Michigan – Ann Harbor
5. Stanford University

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Skills to look for in Telemarketer

When you hire a telemarketer you must evaluate the skills to ensure they are a good fit for your organization. Here is a telemarketing skills list of the best telemarketer,

1. A positive attitude with a cheerful personality.
2. A strong belief that the product being sold or marketed will benefit someone.
3. Relevant product knowledge.
4. An understanding of the target marketplace.
5. To be empathetic about issues faced by target audiences.
6. Aptitude and confidence to interact with senior or key decision-makers without worry.
7. Converse with good pitch and pace.
8. The ability to communicate without the conversation sounding scripted or wooden.
9. The ability and knowledge to ask insightful and engaging questions.
10. Listen carefully to what the potential client has to say.
11. Ability to build rapport with others.
12. The ability to recognize prospective clients and filter them out.
13. Having techniques to deal with tough customers. A telemarketer needs to get through the customers.
14. The ability to overcome objections that usually comes from budget holders or decision-makers.
15. Good time-management skills ensure the target calls are completed daily without being distracted.
16. Maintain consistent calling hours. This allows telemarketers to build momentum with callbacks when required.
17. Best telemarketing agents need to be persistent even in the face of rejection

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Certifications to look for in Telemarketer

Some popular certifications for freelance telemarketing executives are,

1. Certified Sales Professionals (CSP) credentials – the certification is offered by the Manufacturers’ Representative Education Research Foundation (MRF). A CSP certified telemarketer has understands the process of consultative selling.
2. Certified Professional Manufacturers’ Representative (CPMR) certification – The CPMR certification is another certification offered by the MRERF. The certification is helpful for telemarketers who work for outsourced sales functions for manufacturing companies.
3. Professional Certification in Advanced Service and Sales – The certification is offered by the National Retail Federation Foundation for telemarketers looking to expand their skills to retail and service-related industries. There is two certification core and advanced.

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Rate per hour of Telemarketer

When you hire telemarketers it is useful to know the salary offered to telemarketers. The average salary varies depending on location and telemarketing experience. Telemarketers sometimes receive a commission which may be a percentage of their sale or a flat fee. The average salary of a telemarketer in the US is $12.73/hour.

Salaries can range from $7.25-$35.80/hour. If you hire a telemarketing company, it can cost anywhere from $20 to $75/hour. If you wish to pay the company per lead, telemarketing companies’ charges can vary from $35 to $60/lead. The average salary of a telemarketer in the UK is £10.91/hour. This translates to £ 22,492/annually.

If you hire telemarketing services can cost £ 15 to £ 30/hour or £25-£30/lead. Some companies go to Asia or India for cheap telemarketing services. The salary of telemarketers for hire is Rs. 13967/month or Rs 333/hour. Telemarketing agencies in India can cost $6-$12/hour.  Telemarketing agency in Asia/Philippines can cost $8- $14/hour.

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Top 10 job boards to find the best Telemarketer

When you hiring a telemarketer, you have the option of looking for telemarketing near me or you can look for telemarketing services near me or telemarketing agencies in your area. The top 10 job boards you can look at are,

1. Indeed – Indeed is one of the largest job boards in the US. You can post requirements for telemarketers needed.
2. unremot.com – unremot.com allows you to find telemarketers. You can evaluate and meet the professionals in their remote offices and collaborate.
3. Upwork – Upwork is one of the largest networks for freelance telemarketers.
4. Simplyhired – Simplyhired is a popular job board where you can post requirements for hiring telemarketers.
5. LinkedIn – LinkedIn is a large social networking site for professionals.
6. Flexjobs – Flexjobs is a website devoted to remote work for home and flexible jobs.
7. Freelancer – Freelancer is a website for freelancer candidates.
8. Guru – Guru is a freelance marketplace where you can freelance telesales executives or telesales consultants –
9. Workable – Workable is an acquisition software that helps companies find candidates.
10. Glassdoor – Glassdoor allows employees to post feedback and salary information about the company. It always allows you to post requirements.

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Top 10 companies hiring Telemarketer and salaries offered

The top telemarketing companies where you may want to work as a telemarketer are,

1. Dial America – Dial America is a call center with over 60 years of experience.
2. Flatwork Solutions – Flatword Solutions has cold call telemarketing starting at $8 an hour.
3. Squeeze Media –Squeeze Media is a small BPO provider based in Utah.
4. Callbox – Callbox is a telemarketing service for B2B lead generation and appointment setting.
5. Quality Contact Solutions – Telemarketing model with several pricing models.
6. Go4Customer – Extensive list of other services beyond call centers and telemarketing.
7. Strategic calls – Strategic calls are telemarketing service centers targeting executives and managers.
8. Worldwide Call Centers – Worldwide Call Center prides itself on being the best and cheap telemarketing service provider.
9. SAS – SAS is an answering service that offers telemarketing rates based on usage.
10. Superhuman Prospecting – Superhuman prospecting is specialized in sales telemarketing.

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Top 10 interview questions for telemarketers

You must evaluate the telemarketer before you proceed to hire them. Here are some interview questions before you hire a telemarketer.

Q1: What is your idea of a call center?

Rationale: This helps you to know if the telemarketer knows what happens in a call center.

Sample Answer: A call center is a place where we answer calls from our customers and offer quality service. We need to have a flexible approach in regards to working hours with the possibility of working on holidays.

Q2: What is your priority in telemarketing jobs?

Rationale: the telemarketer should know the objective of their jobs.

Sample Answer: Customer satisfaction is the most important part of our job. We cannot sell if the customer is dissatisfied. We need to focus on selling the right product to the right people and improving the conversion rate.

Q3: How do you project a positive image of yourself to the customer?

Rationale: Telemarketers interact with customers and need to inspire confidence.

Sample Answer: As a telemarketer, we need to use our voices effectively. We need to select our words wisely while attending telemarketer calls. Some of the things we need to be careful about are,

• Voice quality
• Vocal tone
• Rate of speech
• Pitch
• Attitude
• Body language

Q4: What do you know about B2B, B2C, and B2G?

Rationale: A telemarketer should know about different methods to sell.

Sample Answer: The below is the summary of what I understand,

• B2B transactions or Business to Business transactions refers to transactions between your firm to other business.
• B2C transactions or Business to Customer transactions refer to transactions between your firm with other customers.
• B2G transactions or Business to Government transactions refers to transactions between your firm with governments.

Q5: how do you build confidence with the customer?

Rationale: It is impossible to interact with the customer without being confident. Telemarketers need to know how to install confidence.

Sample Answer: As a telemarketer, I use the following techniques,

• Speak confidently
• Remain friendly and helpful
• Understand what the customer wants
• Show in-depth knowledge about the product.

Q6: What are some good telephone protocols?

Rationale: Telemarketers are expected to know the etiquettes that should be followed.

Sample Answer: When speaking to a client here are some protocols you should follow,

• Quick and responsive given answering the call.
• Interact with the customers pleasantly.
• If we need to put a customer on hold we should always take permission.
• Always inform and take permission before transferring the call.
• Before hanging up you should ensure all your queries are answered.

Q7: What is the best time for a telemarketing call?

Rationale: there is a time when the customer is more receptive to calls a telemarketer should know the best time to call their customer.

Sample Answer: As telemarketers should only call after receiving consent. The best time to call customers is in the afternoon or the evening.

Q8: What is auto dialer?

Rationale: Auto dialers are tools used by telemarketers.

Sample Answer: Auto dialers are great tools used by telemarketers. They are hardware or software tools that help us dial numbers automatically.

Q9: What is cold calling?

Rationale: cold calling some basic every telemarketer should know.

Sample Answer: Cold calling is a technique where we call customers are called when they are not expecting the call.

Q10. As a telemarketer what do you do a customer becomes angry?

Rationale: the telemarketer should be able to judge the mood of the customer.

Sample Answer: We must listen to the person carefully to understand the reason for their anger. I will try to speak with them once they have calmed down.