Hiring a video producer? Need to know how and where to find the best candidates? Here is a comprehensive guide to finding the best video producers. Read on!
How to hire a video producer?
Who is a video producer? Video producers create and develop multimedia content such as documentaries, commercials, etc. Their job is to get involved in all the production stages to ensure projects meet quality standards, stay within budget, and are delivered in time.
If you are a recruiter looking to hire video producers then this guide is for you. We have included topics such as skills and qualifications to look for, hiring rate in different countries, interview questions, hiring trends, job boards to hire video professionals, etc to help you in finding the right candidate.
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Hiring market for a video producers
According to the Bureau of Labour Statistics, the demand for employment of producers and directors is estimated to grow by 10 percent from 2019 to 2029. This is predicted to be much faster than all other occupations. The reason behind this growth rate is the high demand for films, television shows, documentaries among the public.
The competition in the video producer market will continue to be fierce as the market is filled with talented and qualified people. The average annual income in video production freelance roles is $74,420. Most producer videos are completed on a contract basis where the videoproducer is paid a percentage of the total profit.
There were close to 134,700 jobs in the field of production and direction in the year 2016, as per BLS statistics. This number is bound to increase in the upcoming years with more and more content being created to meet the rising demand from the audiences.
Video hire recruiters are always on the lookout for skilled professionals. Recruiters looking for “video makers near me” can find producer video professionals easily on one of the several job boards and social media sites dedicated to directors and producers.
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Top 15 recent job titles for video producers
Video content producers can specialize in different fields and work as an online video producer, youtube video producer, web video producer, etc. Here are the top 15 video producer job titles that professional video production companies are hiring for,
1. Senior Video Producer
A Senior Video Producer is required to delegate responsibilities to different members of the team. They also hold the responsibility of managing creative digital projects. This job role requires 2-4 years of experience to be eligible. The average annual salary provided at this role is $77,063.
2. Junior Video Producer
A Junior VIdeo Producer assists other production members in different work involving shooting a video. They help in making radio, television, print, and digital media arts. This job role requires 0-1 years of relevant experience to be eligible. The average annual salary provided is $48049 yearly.
3. Media Program Director
The Media Program Director is responsible for ensuring the proper utilization of funds and personnel for the production videos. This role requires a minimum of 5 years of experience to be eligible. The average annual salary of $73,816 is provided for the role of Media Program Director.
4. Executive Producer
Executive Producer is responsible for sourcing and securing financial fundings for film production. They ensure there is enough money to finish up the project. This job role requires 0-1 years of relevant experience. The average annual salary of $56k is provided at the role of Executive Producer.
5. Social Media Video Producer
A Social Media Producer is responsible for creating and distributing videos through social media platforms for e.g youtube video production. This job role requires 2-3 of experience to be eligible. The average annual salary of $51116 is provided in the role of Social Media Producer.
6. Video Editor
A Video Editor is responsible for editing and assembling raw footage videos into a finished product ready for delivery. This job role requires a minimum of 1-2 years of relevant experience to be eligible. The average annual salary of $37840 is provided at the role of Video Editor.
7. Culinary Video Producer
Culinary Producers are mostly responsible for shooting cooking shows. They act as a liaison between the director, producer, and the kitchen staff. This job role requires 2-4 years of experience to be eligible. The average annual salary of $72k -$97k is provided at the role of Culinary Producer.
8. Multimedia Producer
A Multimedia Producer is responsible for the digital production of web content. The main responsibilities include supervising story writing, graphic design, etc. This role requires a minimum of 3 years of experience to be eligible. The average annual salary of $50959 is provided in the role of Multimedia Producer.
9. Integrated Producer
Integrated Producers are responsible for internal and external leadership of big and small projects. They are responsible for seamless delivery and project profitability. This job role requires a minimum of 2 years of experience to be eligible. The average annual salary of $65767 is provided at the role.
10. News Producer
News Producers are required to manage and plan new broadcasts from start to finish. They combine newscast elements into a cohesive show. This job role requires 1-4 years of relevant experience to be eligible. The average annual salary of $48629 is provided at the role of News Producer.
11. Agency Broadcast Producer
An Agency Broadcast Producer oversees the production operations of TV channels, radio stations, or similar media outlets. This job role requires a minimum of 1-2 years of relevant experience to be eligible. The average annual salary of $73520 is provided at the role of Agency Broadcast Producer.
12. Audio Producer
Audio producers oversee all the activities related to the process of recording a song. They also manage copyright, contracts, and finances. This role requires a minimum of 3 years of experience to be eligible. The average annual salary of $65000 is provided at the role of Audio Producer.
13. Post Producer
Post producers majorly focus on the post-production process of a video. They take care of everything between production and delivery. This role requires a minimum of 1 year of experience to be eligible. The average annual salary of $64195 is provided at the role of Post Producer.
14. Line Producer
Line Producers are the most senior members of the production crew after producers. They are responsible for the day-to-day activities in the production set. This role requires a minimum of 1 year of experience to be eligible. The average annual salary of $63984 is provided at the role.
15. Segment Producer
A Segment Producer is responsible for managing a small segment of a TV show. They hold specialization in “reference book” television. This role requires a minimum of 2-3 years of experience to be eligible. The average annual salary of $63010 is provided at the role of Segment Producer.
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Qualifications to look for in video producer
Most video producers earn a Bachelor’s or Associate’s degree in the field of film, video production, broadcasting, or any similar areas. A Bachelor’s degree is not mandatory to be eligible for the role of a video producer.
It is possible to become a video producer with just a high school degree or GED. The following colleges offer a 4 years video production course,
- University of Central Florida
- New York University
- Florida State University
- Houston Community College
- Austin Community College
To pursue higher education in this field pursuing a Master’s degree is a great option. Most video producers have experience in other jobs such as production assistant, film and video editor, theatre production, cinematographer, or in any other related occupation.
These job roles help in picking up important technical skills and soft skills. Many skills such as attention to detail, interpersonal skills, communication skills, decision-making skills can only be picked through work experience in related fields.
There are several video production courses offered online on learning websites such as Udemy, Skillshare, etc. to learn different aspects of video production. Look for the work experience and portfolio of a candidate rather than their educational qualifications.
Skills to look for in video producer
While hiring video producers, Recruiters must look for the following technical and non-technical skills in the candidate,
- Attention to detail – Attention to technical details during different stages of production is one of the important tasks of a video producer.
- Creative eye – Video Production is a creative field that demands something unique and refreshing every time.
- Storytelling ability – A video must have a good narrative to hold the audience’s attention. The candidate must showcase storytelling capabilities.
- Communication skills – Communication skills come in handy while managing the entire team and passing instructions and discussing ideas.
- Time Management skills – For a video producer, it is important to prioritize tasks and meet the final deadline.
- Flexibility – A video producer must be flexible with the changing plans and schedules throughout the production process.
- Video production equipment knowledge – Candidates must be familiar with the theoretical and practical knowledge of video production equipment.
- Project Management – Managing the entire project end to end demands exceptional project management skills.
- Problem-solving – Candidates must be capable of resolving several issues and problems that might pop up during the production phase.
- Editing software knowledge – Video Producers with editing software knowledge can assist editors during post-production activities.
Certifications to look for in video producer
Video Production certification courses are available in both online and in-person mode. We have listed five such certifications that recruiters should look out for,
- Video Production certificate by eOpen – This in-person video production course teaches its students both theory and hands-on techniques which are required to shoot and light professional-quality videos.
- Video Production Full Certificate by BAVC – Video Production Full Certificate course by BAVC helps in learning skills that are beneficial to become a professional videographer, director of photography, associate editor, crew member, or producer.
- Certificate in Film and Video Production – Certificate in Film and Production is a three-course certification program offered by the University of Washington. Suitable for both aspiring and current video production specialists and filmmakers. They provide a direct hands-on experience of creating visual stories.
- Video Production Certificate Program by Boulder Digital Arts – This is a comprehensive one-week program that is offered in-person at Boulder Digital Arts. It focuses on practical skills and operating of 4K and HD digital video cameras, DSLRs, lighting equipment, and audio gear.
- Digital Video Certification Program by Austin Film School – This foundation course provides its students a direct pathway to jobs in creative media industries.
Rate per hour of video producer
According to the Bureau of Labour and Statistics, the video producers and directors in the United States earn a median salary of $74,420 per year or $35.78 per hour. An entry-level video producer’s salary is around $40,000 per year which increases significantly as the experience increases.
According to Zippia, the top 10% of video producers earn around $88,000 per annum. The average salary of a video producer in the United Kingdom is $77,803 per annum or an hourly rate of $37.61.
This is almost similar to the freelance video producer rates in the U.S. The entry-level salary at the post of assistant video producer averages $54856 per year. Video Producers at a senior level with more than 8 years of relevant experience can earn as much as $96,509 per annum.
Video Producers can be hired at lower prices in South Asia without compromising on the quality. Countries like India, Malaysia, Philippines are great for hiring cheaper workforce. The average salary of a video producer in Malaysia is $13 per hour. India offers a lower average rate of $6.88 per hour for hiring video freelancers.
Top 10 job boards to find the best video producer
To hire freelance video production workers, recruiters must know the right job boards to post their requirements. It is important to create a descriptive and enticing job description to attract good candidates.
The freelance video producer website mentioned below has a large number of professionals registered along with their relevant details such as experience, hourly rate, skillset, etc. We have mentioned here the top 10 job boards that will help you find the best video producer,
- Simply Hired
- Stage 32
- Creative Cow
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Top 10 companies hiring video producer and salaries offered
Here are the top 10 companies that are hiring video producers,
- ICW Group is a leading national insurance carrier that pays between $54k-96k for the role of Video Producer.
- Solution Tree is a professional development company that offers between $32k- 62k yearly to employees in the Video Producer role.
- Lloyd Staffing is a staffing and recruiting service company that pays its video producers a salary between $63k -$109k yearly.
- Penske Media Corporation is a digital media company hiring video producers at the salary package of $65k -$105k yearly.
- America’s Test Kitchen is a cooking show hiring Video Producers at $54k -$96k yearly.
- Robert Half is a global human resource consulting firm that offers salaries starting from $62k to video producers.
- Buzzfeed is a digital media company that pays video employers an average salary of $76k per annum.
- The Creative Group is a leading creative staffing agency that is hiring video producers at an annual package of $104,350.
- MODO Studios is a video and photo production which pays video producers an annual salary of $31,305.
- The University of Washington hires for video producer role at an average annual rate of $60k.
Top 10 interview questions for a video producer
While looking for a video producer, recruiters should ask relevant questions during the interview to judge a candidate based on different skills. Here are the top 10 interview questions that should be asked while hiring a video producer,
1. Take us through your process of scheduling a shoot.
Rationale: To judge a candidate’s time management skills.
Sample Answer: Candidates should walk you by their entire production process involving casting, budget, task prioritization, meeting deadlines, etc.
2. What methods do you use to ensure effective communication with the directors, actors, crew members, and writers while discussing details of a production?
Rationale: To judge a candidate’s interpersonal skills.
Sample Answer: “I speak in a neutral style keeping in mind the diverse background of my production team. It might not match everyone’s style but they all find it relatable”
3. What kind of editing programs are you familiar with?
Rationale: To judge a candidate’s working knowledge of software editing.
Sample Answer: The candidate should have familiarity with editing programs to help editors with the post-production process.
4. How do you ensure the project remains under budget?
Rationale: To judge a candidate’s money management skills.
Sample Answer: “I analyze all scenes with my team and cut down the parts which seem non-essential without compromising on the quality.”
5. How do you prioritize several tasks while shooting a video?
Rationale: To judge a candidate’s production management abilities.
Sample Answer: “I maintain a list of all the potential tasks and their deadlines. Later all the tasks are prioritized based on their importance.”
6. How would you convey to your crew members about a mistake they have made?
Rationale: To judge a candidate’s managerial and interpersonal skills.
Sample Answer: “I call them for a 1-1 meeting and explain to them what went wrong and how it would affect the production.”
7. What criteria do you follow while choosing a script?
Rationale: To judge the operational skills of a candidate and understand their creative ideas and preferences.
Sample Answer: “I prefer scripts with a meaningful storyline and good character development. The audience should find it easy to relate to the story.”
8. What qualities do you consider while choosing a director?
Rationale: To see whether a candidate is capable of hiring good staff.
Sample Answer: “The key thing is to find someone who not only matches my personality but also the production staff’s working style.”
9. What changes have you made in your work earlier? What were the results? Would you do anything differently if given a chance?
Rationale: Helps in assessing a candidate’s managerial skills and creative skills.
Sample Answer: Look for real-life examples from candidate’s past projects where they implemented certain changes. What were the takeaways and learnings?
10. Have you altered your style to accommodate the ideas of a critical member of the team?
Rationale: To judge whether the candidate is ready to adapt and learn new things.
Sample Answer: Adaptability is crucial and a potential candidate must display those qualities where they acknowledged ideas from other team members.