Hire best Google Ads Specialist in 2021 | Assured quality – 100% money back guarantee!

Hiring a Google Ads Specialist? Need to know how and where to find the best candidates? Here is a comprehensive guide to finding the best Google Ads Specialists. Read on!

What is a Google Ads specialist?

A google ads specialist is a professional who helps in creating strategies and goals for campaigns; launching new campaigns; managing campaigns and sending across the monthly and weekly performance reports. Companies with online businesses or seeking traffic to their websites are constantly on the lookout to hire Google Ads Specialist.

The primary reason being generating leads and earning revenue through well designed online campaigns. The demand cycle of Google Adword professionals has been on the rise significantly due to the increase in the organic traffic earned through their expertise.

In this article, we would be extensively covering the qualifications, skills, and certifications that need to be verified while hiring Google AdWords experts. Besides we would be focusing on the interview questions and the varying ranges of the expected AdWords specialist salary.

Also Read: Hire Software Developers | A comprehensive guide for beginners

Hiring market for Google Ads Specialist

Any industry advertising their products or services is normally the hub of potential job opportunities for a Google ad specialist

specialist. The AdWords salary offered by the companies varies within the range of USD 50K to 90K which is higher than the normal earnings in a similar occupation.

Though there are no predictions or analysis done on the growth % of google ads expert jobs, yet it is expected to rise significantly due to the high demand from the companies. Google themselves hire AdWords expert for development activities.

A candidate proficient in the English language both written and verbal along with a knowledge in SEO and keywords are the potential google ads profile to hire. The Google AdWords consultants are essentially judged with their capabilities of handling multiple keywords in their past experiences.

Also Read: Hire Bookkeepers | A complete guide

Top 15 job titles for Google AdWords specialist

Companies that hire Google Ads specialist offer various job titles depending on the job description, and skill set. Let us try to understand in detail the top key 15 job titles for Google Ads Specialist,

1. Google PPC experts

Entrusted with the responsibility to help with AdWords that earns the highest pay per click via the organic traffic. They need to influence the target audience in focusing on the campaigns which help in achieving more PPCs.

2. PPC Experts

Sometimes companies recruit PPC experts who are expected to be proficient with Google AdWords along with other search engines. They need to be knowledgeable on the concept of PPC and how it can be leveraged for gaining traffic.

3. Google Ads Manager

Responsible for managing a team of Google AdWords SEO specialists ensuring successful execution of projects and programs related to campaign management. The person coordinates in creating the leads and ensuring revenue generation through appropriate strategies and pay per click.

4. Google Ads Advisor

Helps on strategizing the plans and actions on AdWords management. Provides advisory services in suggesting the techniques to be adopted for launching campaigns, targeting potential audiences to gain leads, and generating revenue.

5. Google AdWords Specialists

An experienced professional entrusted to leverage the advanced tools and techniques to bring in innovativeness in the google AdWords campaigns and traffic generation. They are expected to provide recommendations to a company’s management in improvising the lead and revenue creation methodologies.

6. Google Ads Analysts

Provides insight into the latest emerging trends, techniques, and best practices for building up a robust marketing campaign. They are specialized professionals with expertise in creating maximum revenue with minimum investment.

7. Google Ads Executive

The role can be assigned to an entry-level, middle level, or even senior-level Google Ads Executive. The salary ranges will vary depending on the skill set and years of experience.

8. Google AdWords Expert

Similar functions of that of a specialist but with experience of working with 3 to 4 customers in multiple industry domains. Brings in innovations, best practices, and even advanced tools and technologies for faster results.

9. Google Digital Marketing Expert

Expertise in digital marketing for ranking higher in google search engine algorithms thus experience a rise in organic traffic and revenue. Knowledge of keywords pays per click, CTR, and other Google AdWords concepts. Must possess experience of working with 3 to 4 customers.

10. Google Advertising Expert

Expert in devising strategies for advertisement and campaigns that are innovative and results in revenue generation via Google ads. Must be updated with the new Google algorithms and SEO techniques for aligning the advertisement strategies accordingly.

11. SEO Specialist

Experienced and knowledgeable on the various SEO techniques, methods, and best practices along with the google search engine algorithms. Proficient in researching and searching keywords best fit for generating clicks and traffic.

12. Marketing Managers

Instead of specific Google AdWords managers, companies sometimes hire professionals capable of overseeing a team entrusted in traffic generation across various search engines. They are expected to be proficient in managing and coordinating various marketing and SEO activities.

13. Head, SEO Marketing

Similar to the role of a Google AdWords manager, focused on SEO marketing. Guides and monitors a team of SEO specialists driving traffic and revenue via keyword research. Encourages the use of tools and techniques for generating appropriate keywords that can help to earn money through clicks.

14. Director for Marketing

A person in charge of the Marketing department of a business unit and reporting to the Chief Marketing Officer. He or she ensures the department meets its objectives within the specified deadline. A director has a team of Google ads managers working under them, along with other marketing officers. The rank is a potential role to achieve for Google AdWords experts.

15. Chief Marketing Officer

A person can rise to the rank of a Chief Marketing Officer after gaining substantial experience in handling Google AdWords campaigns, creating traffic for the company’s website, other sales generation techniques, and managing teams or departments.

The officer is in charge of the end to end marketing activities of an organization, driving strategies, creating visions and objectives, and striving to achieve the same.

Also Read: Hire Database Administrator | Know before you start

Qualifications to look for in Google Ads Specialist

The basic educational qualifications that you must seek while you hire Google Ads Specialist are mentioned below for your quick reference and guide,

• A Bachelor’s Degree in Communications or English is preferable.
• Master’s Degree in Communications or English is an additional boon to be an AdWords manager
• An internship is also a preferable choice

The best colleges and universities in the US offering courses and degrees required to become a Google Ads specialist are enlisted below,

1. Northwestern University located in Evanston in Illinois. The tuition fees are almost USD 27K per year
2. The University of Southern California at Los Angeles, CA. The students need to pay an amount of USD 36K per annum
3. University of Pennsylvania in Philadelphia. The annual fees of the university is USD 26K approximately per year
4. Stanford University in California. The yearly tuition fees are almost USD 17K.
5. The University of North Carolina at Chapel Hill. The tuition fees are USD 11K per annum
6. Wake Forest University in Winston-Salem at North Carolina. The annual fees are almost USD 27K.
7. Cornell University at Ithaca in New York. The net annual fees are USD 29K
8. The University of Georgia at Athens. Students are expected to pay a fees of USD 16K approximately per annum
9. The University of Florida in Gainesville. The fee structure is less about USD 11K per year.
10. Washington and Lee University in Lexington, Virginia. The tuition fees are almost USD 22K in a year

Also Read: Hire Database Engineer | A how-to guide for beginners

Skills to look for in Google Ads Specialist

Technical and soft skills are mandatory to check while you hire Google Ads Specialist for your company. Enlisted below are the qualities to verify and validate in an AdWords google professional.

1. Analysis of the potential audience to be targeted for advertising the company’s products or services
2. Strong proficiency in creating, launching, and managing campaigns for earning the maximum revenue
3. Familiarity with analytics, keyword research and heatmap tools
4. Must be conversant on all the basic concepts, features and algorithms of Google AdWords
5. Knowledge on pay per click or CTR concepts that govern sales leads creation and traffic generation
6. Capability for leads generation and potential for maximizing revenue
7. Efficient in calculating the ROI and conduct performance analysis for improvement
8. Mathematical skills to calculate the CTR and other concepts of Google AdWords
9. Understand the requirements and marketing demands of the company and align the advertising strategies and techniques accordingly
10. A Google AdWords pro must possess a strong command on the written and verbal communication skills
11. Continual learning on the trending tools, changing algorithms and the new concepts on Google ads
12. Capable to work independently in a remote environment leveraging the latest tools and technologies
13. Efficient time management skills to ensure timely delivery of the AdWords programs or projects.

Also Read: Hire Web Designers | An ultimate read for best results

Certifications to look for in Google Ads Specialist

Let us now try to understand the certifications that recruiting companies must check additionally, over and above the educational degrees, while hiring AdWords consulting experts.

1. Google Ads Search Certification granted by Google for gaining proficiency in managing, building, and optimizing the campaigns in Google search
2. Google Ads Display Certification granted by Google for gathering knowledge on display strategies and campaigns
3. Google Ads Video Certification granted by Google for sharing stories via YouTube to target potential audience
4. Shopping Ads Certification granted by Google for creating, managing, and optimizing shopping ads
5. Google Ads Apps Certification granted by Google for understanding the basics of campaigns and creating them using advanced strategies
6. Google Ads Measurement Certification granted by Google for measuring and optimizing the performance of Google ads
7. Udemy Courses on Google AdWords with tutorials, practice exams, and videos.

Also Read: Hire Content Writer | A priceless list of tips to succeed

Rate per hour of Google Ads Specialist

Companies hiring expert Google Ads specialist must be aware of the latest hourly rates. The hourly rates of a freelancer AdWords expert vary based on the years of experience and the regions mainly. If you hire from AdWords agencies, then the cost may be a little higher. The reason being a freelancers do not have to bear any overhead costs.

In the US, the rates vary between USD 50 and USD 200 per hour. These rates are mainly charged by the freelancers specializing in AdWord consulting. The average hourly rate has been observed to be more or less near to USD 75.

In the UK, if you want to hire Google Ads Specialist from an agency, then it may cost you USD 86 per hour. Whereas a freelancer charges as low as USD 30 per hour. In India and other Asian countries, the rate per hour of google AdWords experts is cheaper than US and UK. Its approximately ranging between USD 15 to USD 20 per hour.

Also Read: Hire Data Analyst | A comprehensive guide for beginners

Top 10 job boards to find best Google Ads Specialist

The question is now, “Where to search for Google AdWords consultants?”. The answer to this important question is the list of top 10 job boards highlighted below,

1. Upwork – One of the largest job boards to hire Google AdWords experts from its huge database of freelancers and professionals.

2. unremot.com – Enables you to gain access into a global workforce including AdWords consultants within minutes of search, collaborating through video calls, messaging, and chats.

3. Indeed – The popular job website containing profiles of a massive pool of freelancers through different search criteria and filters.

4. AngelList – Recommended job board for hiring freelance AdWords experts from its huge talent pool.

5. Fiverr – You can hire AdWords expert services from Fiverr with due collaboration on the rates demanded by the AdWords specialists.

6. Facebook – You can post your job requirements in the Facebook groups and even scan through the list of Google AdWords profile.

7. LinkedIn – One of the biggest professional networking websites connecting companies and interested candidates, ideal to search for Google Ads Specialist

8. Glassdoor – A prominent job website to look for AdWords professionals according to your preferred roles and job description

9. SimplyHired – A similar popular website to post job opportunities or search through the profiles of AdWord specialists

10. Ziprecruiter – The preferred job board to connect to an AdWords agency or AdWord consultants for recruitment.

Also Read: Hire Data Scientist | Everything you must know

Top 10 companies hiring Google Ads Specialist and salaries offered

In this section we will focus on the top 10 companies that have been recently hiring Google Ads Specialist for launching campaigns, increasing the traffic on their website, and earning revenue. The starting salary ranges for most of the jobs are at USD 15K to USD 20K per month. The rates vary on the additional certifications and the internships of the candidates.

1. Google hires google partner specialist or Google AdWords advisor for improvising and modifying their AdWords platform.
2. Appen, specializing in machine learning and artificial intelligence.
3. NBCUniversal, a media and entertainment company.
4. T-Mobile, a telecommunications company.
5. Lyft, leading transportation company.
6. GoDaddy, a prominent web service platform.
7. Hearst, a media and information company.
8. AT&T, leading communication service provider.
9. Lionbridge, a leader in translation and localization.
10. WebFX, a web design, and development agency.

Also Read: Hire Technical Writer | A complete guide

Top 10 interview questions for Google Ads Specialist

Before embarking on hiring AdWords professionals, it is crucial to list down the top AdWords interview questions that will determine the credibility and suitability of the candidates. Here is a list of the key questions for your reference,

1. Imagine I am a newcomer, explain how to become a Google Ads Specialist?

Rationale: To frame an idea on the candidate’s honesty and dedication to the profession.

Expected Answer: Check the candidate mentions proficiency in English, learning the concept of campaigns, keywords, and SEO research techniques, and pay per click algorithm of google.

2. Explain the way Google AdWords function?

Rationale: A mandatory question to ask while you hire Google AdWords experts to judge the basic knowledge of the candidates

Expected Answer: Explanation on the range of bidding prices and the pay per click concept for commission and payment – is a winner answer.

3. What is the meaning of Ad rank?

Rationale: To understand whether the AdWords professional is capable to create an accurate strategy for your campaigns

Expected Answer: Ad rank is the technique to determine the position of the ad in google, dependent on the bid for the keyword.

4. Define Google Quality Score

Rationale: To verify whether the Google AdWords professional possess the right skill set for creating and managing campaigns as per google defined algorithms

Expected Answer: If the candidate is able to explain about the scoring being related to the relevancy of the ad campaign based on CTR, keywords etc. then you consider for hire as an AdWords consultant.

5. Explain about conversion optimizer

Rationale: To decide on the candidate’s expertise on ROI calculation related to leads, campaigns, and revenue.

Expected Answer: Tool used for managing bids and strategizing on the ad clicks that earn maximum revenue.

6. Specify the Google AdWord ad extensions

Rationale: The question will help to decide on the expertise of the Google AdWords professional in increasing traffic.

Expected Answer: Check whether the AdWords expert is able to mention site links, call extensions, social annotations, mobile app extensions, communication ad, location extensions, offer ads, etc.

7. How can you improve the conversion rates?

Rationale: Will assist in determining the expertise of the AdWords specialist in identifying the target audience vis-à-vis the campaigns.

Expected Answer: The candidate must be able to specify the sync of ads with keywords and directing the audience to the campaigns with higher conversion rates.

8. How do you calculate the CTR?

Rationale: To verify the technical knowledge and mathematical skills of the Google AdWords specialist.

Expected Answer: The CTR calculation formula is (Number of clicks/number of impressions) * 100

9. What are the different types of keywords?

Rationale: The question will guide in judging the credibility of the Google advertising professional in the application of the keywords.

Expected Answer: Research keywords, consideration, loyalty, and purchase – are the expected answers.

10. Define Google Ad API?

Rationale: To check the awareness of the AdWord consulting professional on the usage of APIs for building application

Expected Answer: Verify whether the candidate is able to mention generating keywords, custom reports, ad texts, managing campaigns.