Here is a comprehensive collection of top 50 focus group questions suited for office groups and collaborating teams. Read on!
Focus group questions
A focus group is essentially a methodology for data collection from a group of individuals through discussions and interactions. It is a powerful tool for market research and studying the views of people in different aspects like products, services, opinions, etc.
But then a researcher needs to be aware of focus group questions to enquire about the perfect information. Some specific guidelines need to be followed while framing the best focus group questions. In this article, we will discuss focus group questions to ask, questions for group discussion, examples of focus group questions, and how to write focus group questions.
What are focus group questions?
Focus group questions play a significant role in understanding the perspectives of a customer and their mindset for a service or a product. They allow you to gather feedback and review comments which are beneficial for your company. The important thing however to remember is to divide the entire duration of the discussion into various parts – Introduction, Main Discussion, and Conclusion.
Major brands like Starbucks, Disney, Twitter, Facebook leverage the power of focus group questions to learn their customer behavior and interests. The questions help to gain valuable insights into the minds of the consumer and curate accurate decisions on a product or service.
What is focus groups discussion?
Focus groups discussion is eventually meant to facilitate the interactions between groups of 5 to 10 persons related to the topic of the group. The discussion lasts for about 1 or 2 hours where focus group questions are asked to each participant. The customer focus groups discuss the questions shared with them and talk about their opinions and thoughts.
The moderators of the service or product focus group sometimes act as the Devil’s advocate to generate multiple ideas within the participants. The advantage of focus groups discussion is to collect data and information about customer experiences, and behaviors.
Benefits of focus questions in remote teams
Let us now discuss the benefits focus questions specifically where teams are placed remotely.
- Focus group questions are less costly than conducting formal interviews
- Participants can discuss the ideas within themselves for better judgment and analysis of the topic of discussion
- Focused group discussion questions are qualitative and far better compared to the quantitative ones since there are more attention and know-how on the behavioural characteristics, choices, and interests
- Helps to reach a wide range of participants and located in various regions of the world
- Allows to gain insight of consumer’s mind
Focus group questions example
Now as we have understood the benefits of focus group questions, we need to now draw our attention to examples of focus group survey questions. In the next sections, we will discuss focus group questions example. The examples will serve as a ready reckoner while penning down questions for a focus group.
Sample focus group questions for building trust
Let’s start with sample focus group questions for building trust among the participants.
Question 1: Please share your expectations from the focus group discussion?
Rationale: Will assist the moderator to judge the preferences of the customer
Question 2: When did you come to know about our service/product?
Rationale: One of the vital focus group questions to decide how to moderate discussions.
Question 3: What do you think is best about the service/product?
Rationale: One of the focus groups questions for the moderator to understand customer interests.
Focus group question examples to know the competitors
Focus group question examples to know about your company’s competitors are elaborated below,
Question 1: Who do you think is/are our best competitor(s)?
Rationale: One of the crucial marketing focus group questions to understand your competitors in the market
Question 2: What are the features you like better in the competitor’s product/service?
Rationale: Helps understanding customer’s perception on which areas competitors are qualifying better.
Question 3: Please share your recommendations on ensuring our products/services are competitive?
Rationale: Will assist in enhancing your product/service
Also Read: Remote working tools | A comprehensive guide
Focus groups example questions to check on required improvements
Sharing key focus groups example questions to bring in betterment in the product/service,
Question: What kind of problems you have faced while using the service/product?
Rationale: One of the vital focus group questions to understand a customer’s concern
Question: Are you happy with our customer service department?
Rationale: Helps to understand whether the customer’s problems are being resolved.
Question: Has anything stopped you from using the product/service?
Rationale: Must be in the list of questions for focus groups to understand customer expectations
Focus groups questions example to learn the positive aspects
Focus groups questions examples to understand the positive attributes of the product/service are illustrated below,
Question: What do you think are positive features of our product/service?
Rationale: One of the important focus group questions to understand the good points of the product/service
Question: Any special motive behind selecting our product/service?
Rationale: Helps to understand the reason for the customer to choose your product/service.
Question: Which feature do you like best in the product/service?
Rationale: One of the crucial focus group questions for promoting your product/service
Group discussion questions on the overall usage
Group discussion questions on the overall usage of the product/service are an important part of focus group questions.
Question: What aspects of the product/service influence you the most?
Rationale: One of the required focus group questions to understand how to harness marketing strategies
Question: Please let us know how has your opinion changed in the past 2 years?
Rationale: Helps to understand whether the performance of the product/service improved or deteriorated.
Question: Which feature do you like best in the product/service?
Rationale: One of the focus group topic ideas to prioritize the marketing techniques
Clarification focus groups questions example
Enlisted below are some focus groups questions example for understanding the details on a customer’s preferences,
Question: Can you please elaborate on your expectations?
Rationale: One of the popular focus group questions to know the details of a customer’s expectations
Question: Which competitor’s product/service do you compare with us?
Rationale: Helps to understand the customer’s mindset while purchasing your product/service.
Question: Which are the features you focus on while selecting a product/service?
Rationale: One of the service or product focus group topic questions to understand the best features
Also Read: Distributed teams | A complete guide
Focus group discussion example questions to evaluate the industry trends
Elaborated below are the focus group discussion example questions to evaluate the industry trends,
Question: What are your thoughts on the current industry trends?
Rationale: One of the focus group questions to gain insight into the trending practices
Question: Which best practices you want us to follow?
Rationale: Helps to understand the customer’s knowledge about the current marketing scenarios.
Question: What is the first thing that comes into your mind while deciding on a purchase?
Rationale: Helps in evaluating customer’s preferences
Focus questions examples on content strategy
A list of focus questions examples to develop the content strategy for your brand,
Question: From where do you collect information about our brand?
Rationale: Must be included in your list of focus group questions to understand how research firms analyze your brand
Question: How do want to improve our online content?
Rationale: A focus group sample question to bring in improvement in online content.
Question: What are the topics you want us to focus on in our content?
Rationale: Helps in understanding the wants of customers
Good focus group questions for understanding the demand for a brand
Here are some good focus group questions for testing your brand’s demand,
Question: How frequently do you use our brand?
Rationale: One of the important focus group questions to understand our brand’s usage
Question: When do you use our brand?
Rationale: One of the focus group example questions to understand the relevance of your brand.
Question: How much are you willing to pay for our brand?
Rationale: Aids in evaluating how flexible customers are to spend on your brand.
Focus group discussion questions to evaluate brand’s strengths and weaknesses
Enlisted below are focus group discussion questions to evaluate the strengths and weaknesses of your brand,
Question: Please list down the top 5 strengths of our brand?
Rationale: One of the vital focus group questions to assist in enhancing the best features
Question: Please list down the top 5 weaknesses of our brand?
Rationale: A perfect focus group discussion sample question to improve on the weaknesses
Question: How do you want to rate our brand on a scale of 1 to 5?
Rationale: Helps in understanding the placement of your product/service in the market
Focus group questionnaire to judge buyer’s persona
Illustrated below a list of focus group questionnaire to enquire about a buyer’s habits, and preferences,
Question: Which products do you prefer to purchase?
Rationale: One of the vital focus group questions to understand buyer habits
Question: Which brands you target in your purchase?
Rationale: One of the focus group discussion sample questions to analyze customer preferences
Question: Do you shop online?
Rationale: One of the website focus group questions to understand customer’s online or in shop preference.
Focus group questionnaires to understand customer’s perceptions
Focus group questionnaires enlisted below to understand the perceptions for your brand,
Question: How do you describe your brand to other consumers?
Rationale: One of the critical focus group questions to understand how your brand is perceived by others
Question: Would you recommend our brand?
Rationale: One of the popular focus question samples to judge your brand’s importance
Question: Why did not you select one of our competitors?
Rationale: Helps in understanding brand’s ranking among customers
Focus group example questions for a yes/no survey
Listed below are focus group example questions to conduct a survey based on yes or no responses,
Question: Do you intend to buy our product/service again?
Rationale: To be included in the list of focus group questions to evaluate a customer’s purchase preferences
Question: Do you want us to bring in digital innovations in our brand?
Rationale: One of the focus group examples questions samples to bring in improvisations in the brand
Question: Would you continue to use our product/service?
Rationale: Helps in understanding the brand’s continuity.
Focus group questions examples to visualize customer’s recommendations
A list of focus questions examples to visualize the recommendations from customers,
Question: Please suggest features you want us to improve?
Rationale: To be included in the list of focus group questions to evaluate a customer’s preferences
Question: Please suggest how to improve customer satisfaction?
Rationale: Helps to improve customer experience
Question: How do you want us to market our brand?
Rationale: Helps in improving marketing skills
Focus group questions for new product launch
Key focus group questions for the launching of new products in your company,
Question: Which features would you like to see in our new product?
Rationale: A must in focus group questions for an insight into customer’s expectations
Question: Who do you think are competitors for the new product?
Rationale: One of the focus group questions for employees to ask to gain knowledge on the competition
Question: Are you interested in beta testing the product?
Rationale: Helps in understanding whether customers like to test a product before use.
Focus group topics for gathering ideas on establishing brand
Focus group topics for collecting thoughts on how a brand can be established are listed below,
Question: Do you see any weaknesses in our brand?
Rationale: Helps to understand whether customers are dissatisfied with any feature
Question: Do you have faith in our brand?
Rationale: One of the vital focus group questions to understand customer’s trust in your company
Question: Will you be purchasing our products in the long run?
Rationale: A must inclusion while developing questions for focus groups to verify customer’s dedication to your brand.
Also Read: Trust remote teams | A comprehensive guide
Focus group questions for program evaluation
Focus group questions for program evaluation are stated below,
Question: Are you satisfied with the questions discussed?
Rationale: Helps to understand whether customers are satisfied with the discussion
Question: Would like to introduce new questions?
Rationale: To be listed in the focus group questions to understand customer’s preferences
Question: How do you want to rate the discussions?
Rationale: Aids for analyzing the effectiveness of the discussions
Focus group interview questions for discussing product names
Focus group interview questions for discussing appropriate names for the company’s products are listed below,
Question: Can you share 3 choices for our new product name?
Rationale: This shows you are granting importance to the customer in your focus group questions
Question: Do you want us to survey selecting the names?
Rationale: Helps to understand customer’s viewpoint
Question: Do you rely on our marketing team for naming standards?
Rationale: Helps to understand if the customer relies on you.
Follow up questions to ask in a focus group
A list of key follow up questions to ask in a focus group once the session winds up,
Question: Do you evaluate our product/service through an outside agency?
Rationale: A necessary inclusion in focus group questions to understand customer’s behavioural characteristics
Question: Do you need any clarifications on our brand?
Rationale: To support the customer needs and requirements
Question: Would you be interested in similar kinds of focus group discussions?
Rationale: To gain an idea of, if customers appreciated the discussions.
Exit focus group questionnaire
Focus group questionnaire for the exit sessions are enlisted below,
Question: Do you like to share any additional viewpoints of our brand?
Rationale: To capture missing points not covered under regular focus group questions
Question: Do you think we covered all the points in the discussion?
Rationale: To understand whether a customer is interested in any further discussions
Question: Are you convinced about the discussion sessions?
Rationale: To collect feedback and suggestions.
Also Read: Team communication | A complete guide
How to use unremot for focus groups discussion?
unremot virtual watercooler is one of the best software for focus groups discussion especially for those who are working remotely. Employees can go for social interactions with customers virtually.
You can create a virtual watercooler corner, add your teammates or customers and start chatting. This assists in social connections during focus group discussions. You can ask the relevant focus group questions to gather data from the customer.