It may seem like an old-school way of advertising, but email marketing remains a potent channel. According to a McKinsey report, that’s because email marketing is 40 times more effective than social media.
Additionally, 49% of consumers prefer that their favorite brand send them a promotional email at least once a week.
All this points to an urgent need to launch an email campaign. It may not be a cheap affair, as some can cost up to $1,000 per month. Since it is an asset, taking out affordable business loans to fund the campaign is worth it.
This article examines how your small business can run a successful email marketing campaign.
What is Email Marketing?
It refers to sending promotional messages to many people. The messaging has to stand out if your email marketing strategy succeeds.
Further, the success of email marketing lies in identifying an interested group first. You will compile those people in an email list which contains email contacts of people interested in your business or product.
Starting email marketing needs to focus on consent and personalization. It can take an informational or promotional approach. Every emails marketing approach needs to feature three elements for it to prevail:
- Well defined objectives
- Email Service Provider
- An email list
Also read: How to hire the best marketing consultant in 2022?
Benefits of Using Email Marketing in Your Business
Some of the benefits of applying email marketing include:
a) High accessibility
More than 90% of people aged 15-64 have an email. It’s not like social media platforms that are only trendy among users of a particular age group.
Additionally, users don’t have to be digital-savvy to use email. Further, you access your emails through basically any device connected to the internet.
b) Builds credibility since its permission-based
People will often delete or ignore suspicious emails. That won’t happen during your email campaign since users opt-in to receive the marketing emails.
Add a further layer of user-friendliness by providing an ‘unsubscribe’ button. That way, your target audience won’t have to send your email to the spam bin, damaging your reputation.
When sending emails without solicitation, craft emails that include checkboxes for users to opt-in. That assures readers that they have a choice after understanding what they are getting themselves into, eventually building confidence in you.
c) Affordable
One thing that makes email marketing affordable is that marketing tools are available at prices that suit various budgets. There are some tools with free plans. You don’t have to apply for small business loans with options like these.
Look into such packages if it’s your first time attempting email marketing. Email advertising is markedly cost-effective than other traditional advertising modes like billboards and TV advertising.
d) You can produce personalized content
Your target readers are likely to find personalized content more intriguing and will likely lead to them relying on your content.
Personalized emails are all about creating content that meets readers’ preferences. First, the subject line has to resonate with the customer. Email marketing allows you to isolate your content to target a particular group or person.
e) It builds excitement
Customers appreciate knowing that they enjoy the perks of being on an email list. To reel them in, prioritize handing out goodies to email subscribers, so they will always look forward to getting an email from you.
Also read: How to become a successful small business consultant in 2022?
Factors to Consider When You Run an Email Marketing Campaign
As effective as email marketing is, it takes strategic preparation to succeed. Some of those factors include:
1. Readers’ permission
Only through subscription to your content should you send content to readers. Getting the consent of your readers before sending emails is crucial for building trust. They need to have the choice to unsubscribe when it fits them.
2. Content
You should aim at perfecting content presentation since it’s the first thing subscribers see about your content. Keeping subscribers engaged calls for you to create strategic content based on subscribers’ preferences. Personalize emails to coincide with what they signed up for.
3. Budget
This is an essential aspect of email marketing since you have to buy specific tools. Email marketing packages often come at various prices for various budgets. Coming up with a budget for email campaigns before starting can help decide if you need to look into affordable business loans to fund the campaign.
4. Timing and schedule
Decide how often and when you want to send out marketing emails. You don’t want to burden your audience by bombarding them with countless emails. That will create fatigue and lead to mass unsubscriptions. You have to find the sweet spot between too much and too little.
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Platforms and Tool That Will Help You in This
Using specific tools to send marketing emails ensures that you can reach numerous people at once. Assessing the size of your campaign can help you know the tools you need. Some helpful platforms and tools include
1. SendInBlue
This marketing software has tools to automate your email campaign effortlessly. SendInBlue automates SMS, ads, and landing pages in a convenient platform.
2. SalesHandy
The app provides a handy cold email campaign platform. You can utilize it to deliver emails to the readers’ primary inbox. Additionally, using it enhances domain tracking to evade mail spam filters.
3. MailChimp
You’ll realize soon enough that MailChimp is one of the most powerful email marketing software.
The best thing about it is that it comes with a free version which is excellent for beginners. That stops you from applying for small business loans to get things going.
4. Constant Contact
A complete marketing tool kit for engaging customers, generating awareness on your social media accounts, uploading products to your e-store, or integrating with Google Ads.
5. Get Response
Get Response should be your go-to tool to gain more leads for your company. It uses concepts like conditions, filters, and actions to build interactions with customers.
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Summary
Your business could benefit significantly from email marketing. For you to succeed, it’s essential to apply email marketing strategically. Weigh all the factors that might affect the campaign’s success rate and go from there.
Whether you are a beginner or a pro at email marketing, there are tools for everyone to apply. Get small business loans if you have to since email marketing can boost revenue.
Follow the introduction segment link for more details about acquiring small business loans to turbocharge your email marketing campaigns.
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