Tanisha bajaj

In this article, we will go deeper into neuromarketing discussing what is it and how to implement it and give you the keys to apply it to your business. So, if this topic catches your attention, you will want to keep reading. Get into people’s minds with neuromarketing.

What is Neuromarketing?

Did you know that marketing and science have effectively developed a way to persuade the public? Neuromarketing is a branch that seeks to understand customers’ behavior when choosing (or not) to buy a product. Currently, this is one of the most widely used techniques to evaluate a good or service’s consumption and performance in the market.

When neuroscience and marketing merge, we get a method for examining the public’s attention levels to a given product. Neuromarketing is usually applied in the phase before the launch of a good or service to the market, with the aim of evaluating the positive and negative points; and working on them until it is ready. In other words, it is like a test.

To understand what neuromarketing is, we must be clear that we are exposed to a great deal of advertising. It is normal to see at least 100 different commercials a day: online ads, billboards, or different kinds of advertising paper help us to buy something. But of them, only a couple fulfill their main objective: to sell you something. Why does this happen? Because the competition between brands is so intense, advertising is increasingly aggressive, and the brain tends to reject it.

Can you imagine the amount of information our brain has to process daily? According to statistics, more than 20 billion neurons work to process visual information alone. Now, imagine adding auditory and text stimuli to that. It’s no wonder that, at the end of the day, we end up saturated and fed up with everything.

In so much mental noise, neuromarketing appears as a series of techniques that help agencies and companies measure the level of interest consumers will have in a product. How do they achieve this? By testing stimuli in advertisements. In this way, they can predict whether the product will sell or not and make the necessary corrections in the communication campaign.

Neuromarketing Techniques

Now that you know what neuromarketing is, it is time to learn about the techniques used by consultants specialized in this type of persuasion. Below, we describe them briefly.

Electromyography (EMG)

This neuromarketing technique has to do with the expressions we make when we are confronted with a product. Whether consciously or unconsciously, our faces can express signals of liking or disliking people, objects, or ideas. Just remember that advertisement you see everywhere, of which you are already tired. You probably frown, twist your mouth or grimace. Electromyography works with intradermal microneedles that measure facial muscle activity. It is closely related to our reactions to particular things (in this case, a particular product). In addition, this technique can measure movements or twitches so fast that they may be imperceptible visually.

Galvanic Skin Response (GSR)

It is a slightly more complex neuromarketing technique. It has to do with the electrical variations in our skin that happen according to our level of sweating. The secretion of sweat (which, in the end, ends up being water, an electrical conductor) is governed by the nervous system and is therefore treated as an emotional indicator.

When we are nervous or in a state of emotional arousal (e.g., excited or very angry), our sweat glands secrete more water. This, in turn, increases the skin conductance level, which is picked up by the GSR system. It is less accurate than the previous method, but it definitely helps to pick up emotional peaks. But how is the galvanic skin response measured? Usually, two electrodes are placed on the second and third fingers of a hand, and the variation of a low-voltage current applied to the electrodes is evaluated. However, more commercial versions involving special bracelets or watches have also been developed.

Also read: Four ways to build a great marketing team

Eye Tracking

It is a system that, using a high-speed camera, measures the movement of the eyeball to identify the most important points of attention in an image or video. It can also identify and calculate pupil dilation and blinking.

It has probably happened to you that, while watching an advertisement, one element catches your attention more than the others. It may be a telephone number, a photograph, or a particular word. The eye-tracking technique can reveal this information so that the professionals in charge of the examination can analyze what works in the stimulus and what does not. From this information, the famous heat maps are created, with the areas where the eyes paused the longest.

Heart Rate Test

It is the best-known neuromarketing method and the easiest to interpret. To apply it, it is necessary to measure a person’s heart rate when exposed to a stimulus. The indicators of interest are the acceleration and deceleration of the heartbeat, which are associated with interest and disinterest in something.

Mental measurements

There are neuromarketing techniques that are closely related to brain activity. To measure them, it is necessary to do particular laboratory tests, such as:

• Electroencephalography: electrodes are placed on the person’s scalp to detect which areas of the brain activity occur in response to a stimulus.
• Functional magnetic resonance imaging: Unlike the previous one, this one analyzes more specific and deeper brain areas.
• Magnetoencephalography: It measures the magnetic fields produced in the brain with neuronal activity. It is much more precise than electroencephalography and functional magnetic resonance imaging.

Neuromarketing is postulated as the tool of the future to be able to perfect the world of advertising and better reach the customer. Now that you know its bases and how it works, would you apply it? Look for a professional and throw yourself into the ring. We hope you found this article useful, and remember to share it with your colleagues. See you next time, marketer!

Tanisha bajaj

This article will discuss the 4 effective app marketing strategies that will drive the installations.

What Exactly Is Mobile App Marketing?

Mobile app marketing is the process that follows app development and entails raising the profile of an app, attracting new users, and keeping them as customers. The goal of mobile app marketing is to increase the number of downloads and repeat users in order to increase the likelihood of a conversion and word-of-mouth recommendation. First and foremost in mobile app marketing, as with more conventional forms of advertising, is identifying and learning about your potential customer.

Marketers can restrict their focus and develop more effective strategies by discovering shared characteristics among their target audience’s psycho-graphics, values, and online activity. While there are some similarities between mobile app marketing and traditional forms of digital marketing, there are also important distinctions to keep in mind.

The key distinction is that the goal of most mobile app marketing initiatives is not to directly generate sales for the app itself. The software as a service model, sometimes known as ‘SaaS,’ is the most popular revenue model for mobile apps. After an introductory free trial period, users of software as a service (SaaS) product pay a regular subscription charge. Users can test out a service or good without spending any money by taking advantage of a free trial. However, after the free trial ends, the user will be required to pay a regular charge to keep using the service.

For this reason, SaaS products rarely pursue an initial up-front transaction. As a result, the end goal of most app promotion campaigns is to turn a free trial user into a paid member. According to Quetta, a provider of mobile intelligence, 77% of apps lose their monthly active users by day three, and that number rises to 95% after 90 days.

Based on such numbers, it’s evident that marketing efforts should be split evenly between customer acquisition and customer retention techniques. Because, after all, it’s tough to convince a user to switch if they haven’t committed by the end of the trial period. What if, though, your mobile app doesn’t follow a SaaS business model? Is it worth your time and effort to engage in mobile app promotion? The answer is “yes.”

In the following sections, we’ll take a closer look at some of the most effective marketing methods and tactics for mobile app businesses.

Why Do We Need Mobile App Marketing?

There is a lot of rivalry in the mobile app market. Millions of apps exist for smartphones that can help users in a variety of ways, including warding off boredom, enhancing health, increasing productivity, and more. In any case, the number of individuals who could use your app is rising rapidly, with 2.87 billion people predicted to own a phone by 2020.

In 2015, widely recognized as the “year of the mobile,” mobile internet usage finally overtook desktop usage by a margin of about 200,000 users. Another survey from 2017 indicates that smartphones are still the most popular type of electronic device in use worldwide, surpassing tablets, laptops, and desktops. There is a growing need for autonomous and time-efficient alternatives as more and more people rely on their smartphones for their day-to-day computing demands.

There’s no doubt enough people will download your app for it to be successful course, not every mobile app will be a hit. Even if it’s the most fantastic thing ever. IN the past, when the competition was lower, a single well-made app could attract thousands of users. Still, the rules have shifted. IN the same way, well-designed software may hardly be spotted. As a result, promoting your software effectively is crucial.

Also read: Hiring mobile developers at Unremot

Effective Methods for Promoting Mobile Apps

Now that we know who we’re trying to reach, we can dive into the best strategies for promoting an app on mobile devices.

Concentrate on Just One or Two Methods

As you shall see, there are a variety of methods for promoting mobile apps. Due to varying factors, certain methods may be more fruitful than others. The temptation to try every possible tactic at once is real. However, when you’re just getting started, you probably won’t have the time or resources to test out every possibility. It may also be necessary to use a little trial and error and experimentation with certain tactics before finding the ones that work best.

Your team may prematurely give up on a strategy that has great potential but needs a lot of time to polish if you try to run too many ideas at once. To begin, it’s best to zero in on one or two strategies that appear to have the highest probability of success. As a result, you and your team will have more time to devote to monitoring and analyzing the success or failure of your strategies.

After conducting an analysis, your company will know which tactics are working and which ones to abandon. If you want to know if your marketing approach is working or not, it could be useful to familiarize yourself with the analytic tools that can tell you. If you’re interested in learning more about the best mobile app analytics tools and how to choose one, check out the article we’ve put together.

You can put your successful app marketing methods on autopilot while you focus on expanding and refining other avenues of promotion. However, as was previously noted, it’s important not to get ahead of yourself. Your success is most likely going to stem from only one tactic, or even just one strategy. This is why you need to give each and every marketing strategy you try your whole focus. Don’t be shocked if some of your marketing efforts don’t get the results you’d hoped for. Just think of it as a necessary evil of trial and error!

Marketing for search engines that emphasizes high rankings in those engines (SEO + SEM). Although you may be engaged in the process of developing an app, it is strongly suggested that you also establish an online presence for your app. An integral aspect of any successful digital marketing plan should include a website. They offer a permanent location for businesses, add credibility, and pull in thousands of visitors through both free and paid means.

The connection between your intended audience and your application business can also be established or strengthened through the use of a website. To keep users interested for the long haul, you can do things like start a blog, community forum, or support center. But this begs the question: how can you encourage your ideal customers to discover your company online? There is a 90% chance that you found this article from a search engine. There are more than 140 trillion pages indexed by search engines.

Once a user inputs their keywords or query into a search engine, the engine returns the most relevant web pages possible. A search engine’s goal is to provide users with the best results they can find. As a result of the overwhelming number of websites, search engines had to develop methods for deciding which webpage best answered a user’s question. SEO works to improve your website’s visibility in search engine results pages (SERPs) for targeted keyword phrases associated with your company or industry. In a competitive niche, there could be millions of other pages trying to outrank yours in search engine results.

App Store Optimization (ASO)

App Store Optimization (ASO) functions similarly to SEO (search engine optimization). Improving an app’s visibility in natural search engine results is the primary objective of ASO. ASO is similar to traditional app marketing, except that it is limited to the Apple App Store and the Google Play Store. There are a staggering number of apps available for download from app shops.

Thus, a search feature is required so that users may filter through the available apps and locate the ones they need. The goal of app stores is to provide users with the most relevant app results for their search terms. In the app industry, success means dominating the app stores for all relevant search terms. According to Forresters, 63 percent of apps are found through app store searches. The success of your app in search engine rankings can have a significant impact on your app’s overall downloads.

Ads on social media platforms

Numerous people from all walks of life and all corners of the globe use social media. To attract and retain these customers, social media platforms will gladly accept payment in exchange for prominent advertising placements.

This has led to the development of a suite of marketing tools by all of these entities, which enable firms to zero in on a specific subset of customers based on shared features. Seamlessly order to be effective, advertising on social media must blend in with user-generated content. In many cases, social media users will see ads that are specifically designed for them based on their preferences and past activity.

If a user has been to a page or group dedicated to fishing in the past, they may see ads for fishing equipment. Between these user-created pieces, a fishing rod ad is put. Ads nowadays tend to blend in so well that it’s often hard for consumers to tell them apart from the content. As a result, unlike during television commercial breaks, consumers are less likely to just ignore the ad and give it a passing glance. The capacity to narrow in on a certain demographic of social media users goes beyond simple demographics like interests.

Users can be segmented according to a wide variety of factors, including age, gender, interests, location, income, and more. User groups that share various features can be specifically targeted. So, a meal delivery app in the United Kingdom can target Central London women in their twenties and thirties who make between $30,000 and $60,000. Since this ad will only be seen by a select audience, it may be completely customized in terms of tone and imagery. As a result, the ad has a better chance of being successful, and wasteful marketing efforts are considerably reduced.

Furthermore, businesses can re-target consumers who have already visited their websites by using social media. This means that brands are only showing their ads to consumers who are familiar with them and have shown a propensity to buy from or interact with them.

Tanisha bajaj