Business & its success strongly hinge on people and what they think of it. Public talks are an influential tool both for a business and its customers. And Twitter is one of the best venues to host such conversations, especially after releasing a novel feature – Spaces.
Twitter Spaces for business opens up a whole new world of interactions, discussions, and even pep talks (depending on your area of operation). Using it effectively will not only improve your business; it will also allow you to connect to your clients and hear out people who have something to say!
Never used Twitter Spaces? Worry not, as making use of it is a walk in the park. All you need to do to employ it successfully is come up with a great invitation, like a banner–take a look at how to create designs for free–and read this guide.
Several Words About Twitter Spaces
So, what is Twitter Spaces anyway, and what is so unique about it? Twitter Spaces is a new feature presented by Twitter this spring.
While the format of Spaces isn’t new–live audio conversations are available on many apps–it has a number of upsides. Among other things, hosts can give the floor to other people, decide who can speak and when, and turn on additional features like captions.
Hosting a Space
Hosting a talk is elementary. Open the Twitter app, long-press the compose button, and choose the Spaces option to start a conversation. Once you do that, remember to name your Space, and voila – you have launched a live meeting! Notably, running a Space is identical, whether you use Android or iOS.
If you don’t intend to go live right away, you can schedule a Space by tapping Schedule for later, choosing the date and time of your live talk. Whatever option you opt for, you can notify your followers about the upcoming Space so that everyone will be able to jump at the opportunity to listen to you or say something in real life.
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Managing a Space
So, you’ve decided to run a Space. What’s next? How do you manage it correctly?
Although Twitter Spaces is simple UX-wise, it would still be reasonable to review the functions and how to use them effectively.
Twitter Spaces comprises five controls that carry various functions. Once you go live, you will see the five following icons:
- Microphone: The icon serves several purposes, depending on whether you’re a host or a listener. Being the former allows you to mute or unmute yourself. For listeners, conversely, this button is the request to speak.
- Settings: Clicking Settings, you can turn on/off extra features, like captions, sharing feedback, and more. You can also reach out to technical support from Settings if you experience any problems.
- Speakers: The Speakers button gives you total control of the attendees. That is, you can grant people access to join your Space, let them talk, send invites, and see who is present in the gathering.
- Emoji: Other than reacting to various opinions, the Emoji feature lets users demonstrate that they are active or present. Plus, you can use it as a show of hands tool, which is very handy when discussing complex topics.
- Share: Obvious as it is, you can share your live talk on Twitter or any other social network. Make sure to do that, and don’t hesitate to ask your visitors to do the same. The more people attend your meeting, the better.
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Tips to succeed in launching a Space
What you’ve seen above is a set of functions you can–and are encouraged to–use. Below, in turn, is a list of tips to ensure your hosted Space is revealing and calls your followers to act.
1. Adjust Spaces to your area of operation
To get the most from Spaces, try to think of the format that’d be the most suitable for your business. You can diversify meetings, organizing different Spaces.
For instance, you can organize interviews or open-mic discussions, make your Spaces shorter or longer, and go live daily, biweekly, or weekly depending on the subject of conversation.
2. Run Q&A sessions
Responsiveness is a key component of every flourishing business. Thanks to Q&A sessions, answering people’s questions has never been easier. Render Q&A sessions once in a while to ensure your followers get answers to questions that interest them the most.
3. Pin a Tweet
You can pin any tweet to draw your attendees’ attention in Spaces. Simply choose the tweet you want to highlight and pin it. A pinned tweet is a simple yet effective way to point the talk in the needed direction.
The Bottom Line
It’s been approximately a year since Twitter launched its new feature called Spaces. And it didn’t take much time to realize that Twitter Spaces is an excellent tool to gain new clients and retain old ones.
As you can see, starting and managing a Space isn’t challenging. Indubitably, we can anticipate numerous updates coming soon, but they will rather improve the user interface and experience.
Therefore, wait no more: quickly decide on the topic, think of a catchy title, smash that Space button, and go live!
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